Even With The Seven Year Itch, The Electricity Supplier Has Just Started.

As the most famous "artificial day" in China, the "double eleven online shopping Carnival" has been going on for seven years since 2009. As expected, "the women behind Ma Yun" did wonders at chopping hands and chopping feet, and created miracles again and again.

Seven years ago, "double eleven", Ma was just singing a one-man show, no enemy, but few friends, because the first "double eleven" business platform was only Taobao, and there were only 27 cooperative businesses.

Today, the "double eleven" is not just a carnival of Alibaba, not just the carnival of the electronic business people, but a carnival that has evolved into the whole Chinese commercial society and even the whole world.

Although today's "double eleven", we have to watch all kinds of dog blood ripping all day long, but now the "double eleven" really has achieved "universal Carnival", "shop celebration" and "global sharing".

However, before the opening of this year's "double eleven", there have been many discussions about whether we need "double eleven". Even the media has made the "double eleven" prediction.

Because whether it is China's "seven year itch" or "The Seven Year Itch", seven years will always be considered a node. At this node, we hope that we need to stop for a while to sum up the past and think about the future.

One of the highlights of this year's "double eleven" is Taobao's first entry.

"Double eleven" is the annual consumer Carnival and the best way to stimulate domestic demand. We hope that "double eleven" can become a small engine to stimulate, awaken and lead China's domestic demand.

Ma Yun said.

He believes that the real domestic demand of China's economy has not been excavated yet. The strong domestic demand potential is the great economic opportunity China faces.

"Even in the seven-year itch,

To this day, it has just started. After that, there are no two words of e-business.

In the next 7 to 10 years, how to integrate them together to achieve "no electricity, no business, no business, no electricity" is the key.

I believe that if we get through the online, offline and domestic and overseas markets, the "double eleven" annual growth will exceed 50% in the future.

Ma Yun said.

According to the data released by Alibaba, in November 11, 2015, 00:00 - 24:00, on the platform of Alibaba group's Tmall and other platforms, sold a total of more than 91 billion 200 million yuan of pactions from 232 countries and regions in the world, far exceeding last year's 57 billion 100 million yuan.

These pactions will produce 467 million logistics packages, far more than 278 million last year.

What is more worth mentioning is that the turnover from mobile terminals reached 62 billion 642 million yuan this year, accounting for 68.67% of pactions, compared with 42.6% of mobile terminal pactions last year.

Although Ma has always said that for the "double eleven", the Alibaba has no definite goals and no KPI, but it is said that he will write a number on a small note every year and put it in a drawer.

"In the past three years, my prediction is very accurate."

He said.

According to reporters,

Internally, there are no definite goals and KPI, but there are still some "wishes": 70 billion yuan is passing, and it is best to rush through 90 billion or even billions.

In this sense, this year's "

Alibaba has completed its mission.

But this year after year's climb is really full of tremendous pressure and weariness.

"We not only have to go across the seven year itch, but we still want to do it for one hundred years, so at least" double eleven "has 93 years to do.

Ma Yun, chairman of Alibaba group's board of directors, said in a media interview, "double eleven" is a holiday of nothing. This holiday is to let businesses use this day to thank consumers, so that consumers can spend their time on this day.

"Double eleven" will live longer than Alibaba, because it is a festival of the whole society.

Perhaps some people will not understand why Ma Yun and Alibaba have to take the initiative to create such a "spring pport type of trouble"?

But in Ma's view, there will always be some trouble in festivals, but it can not be avoided.