The "Black Five" Big Exam Is Coming Soon. Strength Competition Is About To Start.

Just to say goodbye to the "double 11" and "chopped hands" will usher in a big feast of the world "black Friday" (November 27th, hereinafter referred to as "black five").

Unlike last year's black five, it will become the first year of global development in China according to the scale of the influx of enterprises this year.

Amazon China, ocean pier, sea honey, etc.

Enter the "black five" time.

For the past year's cross-border electricity suppliers who burn the price of milk powder and diapers, this year's "black five" will be an opportunity for breakout and pformation.

In the view of the North Institute of Commerce, burning money is just a process and can not be sustained for a long time.

"Black five" is the best time to establish brand for cross-border electricity providers.

Through the "black five", cross border electricity providers can find their own favorite brand, and then achieve differentiation.

On the other hand, although the "double 11" also has international power to join, the promotion effort is limited because it is not a discount season abroad.

This means that the "black five" with active discount is also the best time for these foreign brands to enter the Chinese consumers' horizons.

According to the data released by the US Retail Federation, the total retail sales in the US last year were $50 billion 900 million from the "black five" of -30 November 27th. The figure was $57 billion 400 million the year before last.

The biggest promotion of "black five" in the world is coming. It is at the capital draught, and the cross border electricity supplier, which is protected by the policy dividend, is entering the final exam.

Beijing Business Daily reporter learned that over the past year, the cross-border electricity supplier industry has poured into more than 20 new players. After nearly crazy rounds of financing and price war, all platforms have set up personalized tags belonging to their own platforms.

C2C, a cross border electricity supplier, told reporters at Beijing daily news that last year's "black five" became popular, causing most of the platforms to rush to deal with it.

This year there will be more business platform that has experienced the baptism of capital market to join the "black five", the competition is more intense.

Mother and baby cross-border e-commerce platform honey bud also announced to join the "black five", honey bud said, this year many cross-border electricity providers to avoid "double 11", focusing on "black five", the outbreak is within expectations.

It is understood that in addition to honey buds, Hai MI and other platforms decided to participate in the "black five" promotion, foreign terminal and so on last year to complete the "black five" warm-up players to participate in this year's efforts to upgrade.

Among them, Amazon was ahead of the "black five" promotion to November 2nd, and launched a 33 day overseas shopping festival.

The ocean terminal has carried out several rounds of "black five" special products in WeChat's circle of friends.

Although all platforms are ready to fight as early as possible, but after a year of cross boundary electricity providers burn "user education", consumers on major platforms commodity category, quality,

And so on, become more critical.

Consumer Wu told reporters that last year, "black five" many consumers still log on to select the products of foreign brands, and choose and worry about the way of payment and pshipment, direct mail and other logistics.

Consumers are concerned about which companies are richer in goods, more reasonable in price, better in quality, faster in logistics and more intimate in service.

Enterprises are also aware that this year's "black five" will also be a comprehensive competition.

Ocean Terminal said that this year, "black five" will invest nearly 300 million yuan, convening 20 thousand overseas buyers and thousands of businesses to enhance the platform's commodity richness, and optimize the logistics and customs clearance process. "Ocean port self built Beihai international logistics supports more than ten countries and regions logistics services, weekly charter flights more than 40 classes, which can achieve 5 days' delivery of merchandise overseas direct mail."

With the upgrading of domestic consumption, users have more stringent requirements for the SKU and quality of the platform, and provide users with high quality goods more effectively.

Groping for a year, this year

In the "black five" positioning and "play" will be more appropriate.

Psychology.

In fact, this year's "black five" is far more than the pursuit of sales for participants.

At present, Chinese people have an unprecedented high tide of cross-border shopping, which enables a number of foreign brands to enter the consumer's life through cross-border e-commerce platform.

However, due to the uncertainty of spending habits, cross-border e-commerce platforms mostly focus on milk powder, diapers and other rigid products.

Due to homogenization competition, price war has become the leading factor.

This model is difficult to cultivate consumer loyalty.

At present, most of the cross-border e-commerce players rely on Financing survival, subsidies to grab the market, there is no sustained profit brand.