Taobao Tmall Double Eleven Trading Volume 91 Billion 200 Million Yuan Return 57 Billion 400 Million Yuan?

2015, Taobao

Double eleven paction data breaking the highest ever 91 billion 200 million yuan, distance

Less than a week later, the news of a "double eleven return of 57 billion 400 million yuan" triggered a heated debate among netizens. The news said that the double eleven return rate has reached 63%.

The official said there was no official reply, but insiders told reporters: "this is a rumor."

"This year, double eleven sold 91 billion 200 million, who knows how much the refund amount has reached, and as at 18:28 yesterday, the return rate was 57 billion 400 million, and the counterfeit rate reached 63%."

From eleven to less than a week, a message about the return rate of Taobao Tmall was born.

Some industry insiders believe that this may be related to merchants' false pactions.

Eleven times a year, the first few hours are the most frenzied trading time, in the second hours of trading good performance of the business can enter the next "main venue."

In order to grab the main venue, some merchants regard the brush list as the main means.

However, most businessmen deny the statement of scrubbing, which is only called abnormal data caused by calculation, and the actual refund rate is far from high.

The reporter contacted the official official of Taobao, but the other side did not reply to the official reply. However, an insider told reporters that the news was "rumor". "Think of it, many people have not bought anything, and how can they have the return rate?"

After the end of last year's double eleven, it was reported that some Tmall sellers returned a surprising rate. The two businesses ranked first in the category, with a refund rate of 64% and 38%.

In the history of double eleven, Ali did not publicly disclose the return issue, or deduct the return sales from the sales of the day.