This Double Eleven: Jumei.Com Assault Japan.

Recently, the United States has signed a comprehensive cooperation authorization with the Japanese cosmetics brand Shiseido and Kose, and will win the brand's all-round sourcing and category guarantee, and will synchronously sell its new products. The products will be supplied to the United States by Japanese duty-free shops at the same price.

Liu Huipu, senior vice president of jumei.com, said: "Japanese brands are not conservative, but Japan is more domestic demand market, but when opening the door to Japan, their efficiency is very guaranteed."

When talking about the quiet of double eleven, Liu Huipu told Tencent Technology: "during the double eleven period, the sales volume of the United States also increased by more than one hundred percent, but the effort of cross-border electricity providers is not on the day of promotion, but to return to the essence of operational capability."

before

Good results have been made in the Korean market, and most of the Korean cosmetics brands on the market have signed contracts with jumei.com, which has made breakthroughs in the Japanese market.

It seems that China's cross-border electricity supplier to go where it does not depend on China's platform, but depends on the needs of users. From now on, the attraction of European and American products to Chinese users is actually not as good as that of Japan and South Korea, so in recent years, cross-border electricity providers mainly focus on the development of Japan and South Korea.

During the double eleven period, jumei.com has always been conservative.

A breakthrough was achieved.

Liu Huipu told Tencent technology that negotiations with Shiseido and Kose began more than 1 years ago. The official telephone communication between the two sides was 100 times, and the top management team visited several times.

In Liu Huipu's view, "in fact, Japanese brands have been studying the Chinese market, but they are very cautious and serious, and have studied for a long time. This gives everyone an impression that they do not care much about China."

Liu Huipu takes Kose as an example. During the negotiation process, Kose has shown great interest, but it needs to understand information and data constantly.

Only with Kose, jumei.com went to Japan nearly 10 times.

Shiseido is Japan's largest cosmetics group, and has been paying attention to the progress of negotiations between the United States and Kose. Soon after signing talks with Kose, Shiseido also decided to sign a contract with the United States.

In Liu Huipu's view, Japan is not a conservative nation. Japan is an internal demand market. South Korea is an export oriented market. In this respect, Japan's work efficiency and speed are no worse than that of Korea: "unlike Korea's export-oriented economy, Japanese brands are more concerned about the consolidation and development of the domestic market as a result of population and purchasing power far beyond Korea.

Most Japanese brands do not show a life and death attitude to overseas markets including China. In their view, the domestic market is safer and more sustainable.