Internet + Circulation: Pformation And Innovation In Traditional Industries
With the full coming of the networked society, "
Network mall
"Become a new commercial form under the background of Internet society.
At this stage, the Internet industry has become an important engine of economic growth, the mainstream mode of e-commerce mode and service, and the way of networked e-business is widely popularized.
The ascendant trend of networked e-commerce in China's shopping mall is experiencing "information Mart", "online shopping mall" and "E-commerce mall".
Digital mall
"Stage", began to move towards "smart mall".
The construction of intelligent business city is not only a system of Internet of things, but also how to promote the pformation, upgrading and development of traditional commercial real estate, that is, the pformation of the development path of the traditional commercial city, the pition of the network mode of the commercial city, and the quality changes of the commercial city as a whole, and the new competitive advantage.
At present, China's commercial real estate is suffering from "
Excess production capacity
Such problems as difficulties in planning, difficulty in positioning, difficulty in attracting investment, insufficient development in various industries, and increasingly complex management of traditional shopping centers.
"Smart mall" is based on traditional shopping mall and cultural mall, relying on cloud computing, Internet of things, high-end software, the fourth generation of mobile communication technology and a series of new technologies and technologies, for the traditional mall to build intelligent network, intelligent management, intelligent property, intelligent business, intelligent supervision, intelligent early warning and so on.
At the same time, "smart mall" itself also breeds a number of new formats, especially interactive information sharing, digital shops, professional information services and other high-end information services.
Smart mall planning and positioning should pay attention to two aspects: on the one hand, intelligent shops, intelligent property, smart business as the representative of the mall application area.
These are closely related to the construction level, operation capacity and service quality of the mall, and promote the sustainable development of the traditional shopping mall. On the other hand, it is the development field of the commercial real estate industry, including the development of the smart mall industry, the pformation and upgrading of the traditional commercial real estate industry, the selection, introduction, cultivation and development of the core business and related industries of the Internet of things in the strategic emerging industries, making full use of the pformation and upgrading of the traditional commercial real estate industry by the Internet of things, as well as the interaction and promotion between the industries.
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