Can The Jedi Counterattack Of The "Electricity Supplier Fitting Room" Win In One Fell Swoop?

After two days of double 11, the 60 hour shopping Carnival opened in Chongwen new world store. The new winter clothing half off ceiling, the shop full gift, the time limit big promotion and so on electricity and electricity double 11 shoulder sales promotion has attracted the massive consumers.

"Though Double 11 A lot of things have been bought, but it still feels like a delicate winter dress. Ms. Gu said, "shoes and clothes can be tried on. This is an advantage that online stores can never match." According to the relevant person in charge of new world in Chongwen, sales volume increased by 9.5% during the 60 hours without closing, and the passenger flow increased by 3%.

In the real department store Jedi counter attack, we do not know, these consumers are regarded as "new favorites" business people are looking for landing. Mr Ma once said: "the chance of Internet Co will be online in the next 30 years, and the hope of traditional enterprises or offline enterprises must be online."

What makes this statement? Although the online shopping mall has gone to shop decoration and leasing, the cost of warehousing, packaging, logistics, promotion and manpower is also rising. With Taobao's increasingly competitive environment, business profits have been reduced to no lower level. Although e-commerce is fast enough and convenient, but from the entity shop, clothing, shoes and other fashion products sales are always limited, size, texture and expectations do not conform to the reason why consumers frequently return goods.

"Users must first touch something and have a sense of touch before they can feel it. Frankly speaking, this is difficult for e-commerce providers. " Miao Hongbing, chairman of Beijing white collar fashion company, said.

Just because of this, Internet Electricity suppliers are scrambled for the layout line to seek long-term development of the electricity supplier.

Since the beginning of this year, the department store industry has been stagnant. Such a big promotion is undoubtedly a strong heart.

According to the Ministry of Commerce monitoring information, since 2010, the growth rate of total retail sales of consumer goods has been declining. The sales growth of key department stores has declined more sharply, with only 3.7% in the first half of this year. In contrast, the key point is Retail enterprises Online sales grew by 39.1%, an increase of 9.2 percentage points over the same period last year.

"If there is no big promotion, the price of the shopping mall is too ridiculous, and a coat will be more than three thousand yuan. My girlfriend and I often go to the mall to try out the size, then go online to find a store with the same brand, at least 1/3 cheaper. " Lin Ru, who has just worked for two years, thinks that the price of large shopping malls and the wage earners are really not enough.

Staring at the door in front of the cold horse, the shop is not willing to accept it. Baotuan heating has become one of the ways to seek breakthroughs.

In the middle of October, when the double 11 had not yet arrived, 17 retail enterprises jointly launched the 2015 China Shopping Festival, attracting more than 500 chain enterprises nationwide and more than 10 stores. Zhang Ping, general manager of the research center of Ying Shi Group, said that the advantages of shopping experience, on-site pick-up and after-sales service of the entity store are unmatched by the electronic business platform. If the entity store can play the banner of "the same price with the same price", the price advantage of the E-commerce platform will shrink, and the consumers who focus on the service experience and tend to be rational are willing to return to the physical shopping.