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    How Can A New Store Open Its Doors To Attract Marketing Results?

    2015/11/23 16:39:00 28

    New Store OpeningMarketing StrategyShop Strategy

    Everyone is full of expectations, but small shops are not big supermarkets, not big stores, so the opening of small shops is based on borrowing opportunities rather than momentum. If this is clear, it will not waste energy, waste financial resources and do some unnecessary things.

    Generally speaking, the opening of a small shop can achieve the following results:

    Also when

    customer

    When buying the first item, it will greatly increase the desire to buy other commodities; that is why we went to the supermarket just to buy a bottle of shampoo, and finally we had a lot of things to come back.

    Many shops during the decoration period of sales promotion is a blank, ten days of decoration period, people at the door of the shop, wasted, in fact, this time can make a prominent big inkjet, a temporary advertising, not much cost, one hundred yuan more points can be, advertising content can be the opening of the brand image promotion, also can be a shop promotion, and a way to save money is to pull a scroll, write "how many days from a certain store open", is also good, causing customers' expectations and curiosity, for the upcoming opening up.

    In addition, the production of exquisite recruitment advertisements is also a good opportunity to publicize the brand. Many stores simply write two words or several recruitment requirements, because opening shops will necessarily involve recruiting and purchasing personnel. The exquisite recruitment advertisements sometimes have much more significance than the recruitment itself, playing a very good publicity role.

    In fact, we also saw some companies in the newspaper through the full page of the recruitment advertisements to show the strength of the company, the same reason is the same.

    You can't believe in auspicious days, but

    Practice

    The choice of time is very important. As far as possible, the largest number of customers will be the most popular. Generally speaking, it is best to choose Friday and Saturday to start business, because these two days in a week are the two days when people feel the most shopping and the most time for people to go shopping.

    Some shopkeepers say well, no matter how much performance they have made today, it is comfortable to watch more people.

    There must be a business atmosphere for opening up. Let customers know that you are in the new business. I do not approve of any fireworks. But we must try to make some blue flowers. There are at least eight, too few, no atmosphere, and of course, if conditions permit, there can be arches, some people will make bands, and so on, it is not necessary, just like fireworks, it looks vulgar and does not match;

    The opening of the atmosphere is to increase the rate of entering shops. Besides, music is also very important, and it must be dynamic music. The storefront without music is terrible. When you are trying to stop the music, people's voices will soon become apparent. Everyone will suddenly be at a loss. The sound of music will cover up the noise of the people. At the same time, it will also increase the sense of security of the customers. The quiet shop makes the female customers feel insecure and is not conducive to relaxing the mood.

    As a result of long-term habits, if there is no business opening

    Promotion

    And so on, customers will not adapt, in fact, is not asking for the value of selling goods, nor is it required to give up profits; the sales promotion of the new jewelry shop is usually handled by platinum card, because our platinum card is very special and exquisite, and the market is usually not seen. Girls like it at first sight, especially on the back, there are three lines. Who saw who is happy: "I would like to send this card to a successful female fashion girl with a feminine flavor", all women can be seated.

    Moreover, the promotion of platinum card is not the same as the general sale and discounts. The discount is one-time, and the gift of platinum card can increase the stickiness of the customers, and urge the customers to do the shopping again for the two time. Of course, if it is an ordinary VIP card, there is no such magical effect. A lot of people throw it away, but the platinum card of the new decoration is different, because she is not only a card.

    It is also a handicraft, which has a collection value, and the girl can't bear it. This is also the first consideration when making the platinum card at first. So the cost is not cheap. It is about four or five times that of the general VIP card. When making many VIP cards, many shops are concerned about how much discount they have, and some ridiculous explanation rights.


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