Ralph Lauren Push Interactive Dressing Room Set Off Technological Frenzy

The Ralph Lauren Corp. (NYSE:RL) Ralph Lauren group, the largest luxury goods company that has just arrived in the new CEO Stefan Larsson, is seeing more and more hope for investors. The company launches an interactive fitting room at its flagship store in New York, Manhattan. The integration of technology and technology is another smart move after the smart Polo shirt. This will accelerate the integration of technology and dress retailing, enhance the consumption experience, and also wash the traditional stores as a stigma for the electric fitting room.

Ralph Lauren Ralph Lauren, the world's most important flagship store's intelligent interactive fitting room, was founded by Oak Labs, a technology startups born only 7 months ago. At present, the American fashion brand is also the biggest customer of the technology company, while Oak Labs has just obtained Wing Venture Capital 4 million 100 thousand dollar angel investment.

It is said that the mirror of intelligent fitting mirror has the recognition technology, which can identify the RFID chip of the clothing label that the consumer brings into the fitting room. Consumers can freely choose the light and scene of the audition, and try to see the effect of trying on the clothes in different light such as "day Fifth Avenue" and "night Polo bar".

If consumers can buy products satisfactorily, if they are not satisfied, like trying on different sizes and colors, they can be selected through the touch screen of the fitting mirror, and the salesperson will be reminded to send the needed clothes to the fitting room.

If the consumer is still hesitant, he can send the product link to his cell phone by SMS, so that he can decide later.

In addition, the intelligent interactive dressing room will be automatically plated in many languages, including Spanish, Portuguese, Putonghua, Japanese and Italian.

Oak Labs means smart fitting mirror.

And record the fitting time and purchase conversion rate, and track SKU data and feedback the above data to the sales team to make specific responses.

In February of this year, Ralph Lauren Corp. Ralph Lauren group announced the goal of establishing a new global brand organization structure with the goal of saving 110 million US dollars per year to form the six major brand groups including Ralph Lauren luxury brand, Polo Ralph Lauren, Denim & Supply Ralph, Lauren, Ralph, and Lauren. Each brand is led by its own president and management team.

The new architecture will significantly reduce SKU, thereby increasing inventory turnover, optimizing gross margin and reducing SG&A costs.

However, during the pition period, there will be a one-time cost of 1.2-1.5 billion dollars, most of which will be recorded in the first half of the current fiscal year 2016. Meanwhile, 5% of the employees will be unemployed.

In addition, stimulating the market to Ralph Lauren Corp.

Another important change of group look is that Ralph Lauren, the founder of Ralph Lauren Corp. and Ralph Lauren group, has resigned as chief executive of the group in September, giving way to the former global president of Gap Inc. (NYSE:GPS), the Old Navy brand of Old Navy Navy, and has served for more than 15 years in the H and parent company.

Stefan Larsson was only formally recruited this week.

Ralph Lauren Corp. (NYSE:RL) shares rose 2.78% to $122.71 on Thursday, although the company's share price has fallen 34% since the beginning of the year, but the two quarter has nearly 8% higher since its earnings announcement.

Oak Labs founder Healey Cypher and

They are all from the eBay retail innovation team, and the two are currently Oak Labs CEO and chief business officer. It is said that the alliance between two people and Ralph Lauren Corp. Ralph Lauren group is from the well-known University of Pennsylvania Walton School of business. Two people have taught the consumer behavior course at the Jay. H. Baker Retailing Center Jay Beck retail center. After that, they were introduced to the president of the global e-commerce and digital Department of the Ralph Lauren group.

According to Healey Cypher, the Ralph Lauren Corp. Ralph Lauren group has purchased 16 fitting mirrors and installed four men and four women smart fitting rooms. The other 8 will be installed in the future.

The Ralph Lauren Corp. Ralph Lauren group, whose brand is aging, released its first satisfactory quarterly results in two years, benefiting from the cost reduction and restructuring measures. The group's two quarter earnings and earnings earned the market expectations. Investors saw the hope of turning over one of the most iconic clothing brands in the United States for many years, and the share price of Ralph Lauren Corp. (NYSE:RL) Ralph Lauren group rose 26%, the biggest gain in 15 years.