Do Chinese People Like Gold Jewelry So Much? How Does A Long Distance Love Come?

Hongkong electric - like a diamond ring in the west, a pair of 24K gold dragon and Phoenix bracelets, for Chinese brides, is the permanent accessory.

This butter color precious metal is loved by people in Asia.

But as the so-called love is not deep, the Chinese bride can also cash her gold ornaments in a highly pparent and efficient way, which is impossible for diamonds.

"24 KK is regarded as an international currency because it is widely accepted worldwide," said Huang Shaoji, managing director of Hongkong Chow Tai Fook jewelry company (Kent Wong).

It was this company that pioneered 999.9 pure gold jewelry and was prescribed in 1989 as the standard for the quality of gold jewelry in Hongkong.

"Since gold jewelry is sold by weight, customers can also sell it back to jewelers.

This is a very common practice in Chinese society.

Mr. Huang explained that the price of each piece of jewelry will be calculated based on the international gold price, the weight of jewelry, plus the 2% Commission and a design fee.

"Every day the gold price is displayed in the prominent position of the shop, so it has high information pparency and clarity."

There are multiple reasons why resale is so simple: the popularity of Disney's "ice and snow adventure" and the Hello Kitty and other popular patterns, such as Florence style hand hook technology, grinding, turning and polishing technology, have boosted the consumption of the fast-growing middle class in China, making retailers all over the world eager to get involved in this valuable market.

"Wedding jewelry accounts for more than 40% of our turnover, but we hope to develop new and fashionable jewelry to attract young customers," Mr. Huang said.

"We have worked with Korean pop stars such as Quan Zhilong and Lee Min Ho to launch products aimed at young people."

In Zhou Dafu's 300 and a dozen stores in Hongkong, mainland China and Southeast Asia, the pendant is not uncommon, but also a fat smiley face golden necklace. This image is a symbol of fertility which is very popular with the bride.

Previously, the 24K limited design had made it more choice as a wedding and birthday gift rather than a personal jewellery.

Pure gold is very soft, it can be bent easily, and can not achieve complex design.

So in the past, jewelers tended to focus on wedding styles involving Chinese auspicious meanings, such as longevity peach and rich flowers, and of course, dragon and Phoenix.

In recent years, the development of electroforming technology has improved the hardness of gold, enabling jewelers such as Zhou Dafu to put ruby, emerald and emerald in 24K gold jewelry, with more diversified designs, creating much more expensive jewelry than before.

When Zhou Dafu focused his business on Asia, Shanghai's gold jewelry company Lao Fengxiang hoped that Westerners could learn to love the Asian wind.

Last year, Lao Fengxiang opened its first store in the United States. It is located in a large number of international designer boutiques and five star hotels in Fifth Avenue.

"I think if foreign brands can penetrate the Chinese market, why can Chinese brands not do the same thing," said company spokesman Wang Ensheng.

Lao Fengxiang is one of China's time-honored brands. It was founded in Shanghai in 1848. Up to now, there are 2000 stores in China.

It opened two stores in Hongkong this year, and has a Canadian Vancouver.

"We have had plans for global expansion in the past ten years and participated in the jewellery and watch exhibition in Las Vegas eight years ago," Mr. Wang said.

"We are financially powerful state-owned enterprises, and have the dream of bringing Chinese art ideas to the world."

Its

To a large extent, they are made up of Chinese and tourists from mainland China.

But "we are adding new product lines, combining 24 karat gold and jade, colored stones and diamonds to attract more customers," Mr. Wang said.

"In 24K gold jewelry, we also follow the gold standard of Hongkong, and our price is more competitive than Hongkong brand."

Historically, 24K gold was once popular in the Western Byzantine era, and some Western designer brands are also producing jewelry from historical sources, such as Turkey's Cevherun..

The designers of Cevherun Cevat Genc and Ugur Tas used gold or gold to make jewelry, and even blended into ancient Rome and Byzantine objects, such as ancient coins.

"Since the Rome Empire, Byzantine Empire and the Osman Empire, the 24 karat gold has been a legendary past.

Perhaps the only thread that runs through these civilizations is gold jewelry and decoration, "says Genc.

"For those of us in Istanbul

For example, fresh ideas and old technology are bringing 24 gold jewelry back. "

Cevherun sells its jewelry in the us through online retailer plukka.com, and it uses 9995 gold coins.

"This is a soft metal, but at the same time it has incredibly toughness and ductility, and also has no fading luster," Genc said.

"Many of our technologies are similar to ancient times, because the natural attributes of gold have never changed."

Their African sun Disc Earrings (priced at 2850 US dollars) are made by winding very fine gold wires (the company does not use molds).

If you are very close to the source of high temperature, earrings may even melt a little.

"Working with gold is like making alchemy. We want to build things that can stand the test of time," Genc said.

"Kings and queens since Cleopatra and Sleiman were eligible to wear gold, which has always been a kind of currency and has always been valuable in the evolution of money.

All these reasons have attracted us deeply. "

In Hongkong, gold trades at two, or 1.2 ounces.

A pair of dragon and phoenix pattern bracelets, each made of one or two gold, hand-made and simple moulds, is priced at about 25415 Hong Kong dollars (US $3280), which includes 2% Commission and 690 USD design fees.

And if a customer decides to take this item on the day of purchase,

Back to the store, the price of gold fluctuates, and the amount it can get is roughly 20490 Hong Kong dollars.

"Our customers do not need to bring the receipts back, because the labels of our manufacturers are clearly printed on each product," said Lin Hong, Zhou Shengsheng's salesman.

Zhou Shengsheng is another popular gold brand.

Mr. Huang admitted that almost 24 gold jewelry had been contracted by Chinese customers.

"We also have some customers outside China, but their enthusiasm for gold jewelry is not comparable to that of Chinese people," he said.

He also added that in gold ornaments, Chinese prefer a very saturated, almost vulgar golden tone.

"Under today's technology, we can turn the color of 24K gold into rosy colors, but the Chinese want their gold to look like a gold bar, because it has been like this for thousands of years," he said.

"For Chinese people, this style is part of cultural heritage, and foreigners do not have the same historical reference."

Zhou Dafu has a gold processing plant in Shunde, Guangdong, where six artists are responsible for designing, and 3000 craftsmen work with simple tools such as cutting torch, small chisel and picks.

Zhang Zhirong, who is known as master Zhang, is one of Zhou Dafu's artists. He can design and make his own jewellery.

Holding a polished surface bracelet, Mr. Zhang painted a dragon and phoenix design with a thin black marker pen before carving the pattern into gold.

He often uses gold wires to bend them into complex designs, usually with flower patterns.

"We have some commission, and people want something special, especially for family elders as a birthday present," Mr. Zhang said.

"The older generation loves gold better than any rare gem, because its color is considered auspicious and can bring good luck to them."