The Relationship Between Tod 'S And Square Shoe Has Changed From Family To Family.

According to Milan's news, Italy luxury group Tod 's bought the brand name of luxury shoe brand Roger Vivier at the price of 415 million euros.

The acquisition of the information itself is not noticeable, because there are too many takeovers in the industry, but the famous Doudou shoes company has acquired famous ones.

This incident has become a bit unusual, especially after you know the relationship between bean shoes and square buckle shoes.

Roger Vivier is currently licensed by the seller to the Tod's group. It will expire in 2016, and the owner of the shoe brand is not the others. It is the Private Companies DellaValle group's founder of the Tod s group. Tod's s group's CEO is currently one of the two brothers Diego Della Valle.

The Private Companies of the Della Valle family will reinvest 207 million 500 thousand euros in the Tod's group by retaining capital and subscribe to the stock price of 83.53 euros per share, increasing its shareholding from 57.47% to 60.66%.

Tod's group emphasizes that the completion of this paction is the result of continuous negotiation and running in.

At this point, Doudou shoes and square buckle shoes can be described as, from a door to a family.

Now, even if

In the weaker China market, Roger Vivier still performed well.

In September of this year, it opened third shops in Tongluowan, the most expensive business district in Hongkong.

A full range of products: shoes, handbags and fur.

Emilio Macellari, chief financial officer of Tod's group, once said: "Roger Vivier is the group's biggest profit brand."

In the conference call, he revealed that the profits of the stiletto shoe brand were about 27%-28%.

Roger Vivier founder Roger Vivier was born in Paris in 1907. During her lifetime, she had designed shoes for high-end brands such as Christian Dior, YSL and Blamain, and constantly experimenting with silk, gauze, bow tie, pearls, and even the embroidery of advanced hand-made workshop to the upper.

Today, the hot Chritian Louboutin also practiced in him, and called Roger Vivier "a symbol of elegance and honor in Paris".

In 2001, the private holding company of the Della Valle family acquired the famous brand of the world famous brand with Roger and Vivier after the death of its founder.

In fact, since then, the relationship between Tod 's group and Roger Vivier has become very close. In the past 10 years, Tod' s has held RogerVivier franchise.

From the performance report of the first 9 months released in the near future, although Roger Vivier accounted for only 14.2% of the total revenue of the group, its 20.1% growth rate outperformed other brands of the group Vivier.

In fact, in the past few years, Tod 's group has been trying to buy RogerVivier completely to ensure that the brand that can make big money will not be robbed by other competitors. This has become an important plan of Tod' s.

However, this proposal has been rejected by Della Valle and his family. At the moment, it is finally fulfilled.

Tod 's group has owned and licensed the production and distribution of the brand from 2011. The brand usage cost is about 12% of the wholesale sales, and the comprehensive acquisition eliminates the uncertainty factors during the franchise period, which is beneficial to the long-term development prospects of Tod s group.

The luxury market is weak, and Tod "s group's performance is not optimistic.

Group earnings showed that as of the end of September 2015, the group's total revenue was 786 million 900 thousand euros, a small increase of 0.6% compared with the fixed exchange rate, and the same store sales fell by 5% over the same period last year.

China's market suffered heavy losses and revenues plunged 14% to 167 million 800 thousand euros.

From the brand point of view, the group's largest brand of the same name Tod "s" declined due to the weakness of the Chinese market, down 1.5% compared to the same period last year.

The weakness of Greater China has made Italy luxury group Tod 's try to improve its profitability.

The acquisition of Roger Vivier trademark ownership announced by Tod s group is expected to improve the group's performance.