LV Made A Big Move To Hermes.

It will not be long before 2016 is the year of the sheep.

No, many luxury brand watches and luxury fashion brands have launched their own new monkey products.

Actually, this zodiac accessory made for China is not popular this year, but now it has become almost a luxury brand in the Chinese market.

On the surface, it not only embodies the brand's salute to Chinese culture, but also reflects the competition among brands.

The Hermes house's platinum bag has been enduring for a long time since its birth, and has become a favorite single item. Now it has contracted all the auction houses, and has repeatedly refreshed the auction records.

In response, LV was unhappy and launched the most expensive new Alligator Handbag in history. Some people in the industry commented that it was a positive competition for Hermes.

Let's take a look at how other brands deal with competitors.

Recently, according to relevant reports, LV launched a new City Steamer crocodile leather handbag for the purpose of grabbing high-end handbags market. It sells for about 55500 yuan (about 350 thousand yuan), and this is also the most expensive handbag for LV. It will also be one of the most expensive handbags in history.

This satchel is made of traditional materials.

Make.

The small and complete carved padlock is made of pure gold, with its own LV tag, exquisite tailoring and hard lines. It shows the advanced manufacturing skills of LV. The exquisite metal zipper and texture of natural alligator top alligator skin are so reasonable that it is so expensive to sell.

It is said that this handbag will be available in the near future and limited in production. It will not be sold in all brand stores, but only for some super VIP or celebrities.

For this expensive handbag, industry analysis commented that this handbag is destined to launch a positive competition with Bo Jinbao Herm s.

This year's traditional luxury brands

Not only is it facing the test of economic slowdown, but also meets Apple Watch.

This is exacerbated by traditional luxury brand watches. For Apple Watch, many traditional luxury brand watches were not at the heart at first, but later the plot changed.

It is estimated that the power of this trend of intelligence is felt, and the market share is preoccupied.

Therefore, many traditional luxury brands have begun to set foot in the field of smart watches.

Jean-Claude Biver, President of LVMH watch department, a luxury goods manufacturer in France, said (Handelsblatt) that the company will launch products competing with Apple's Apple Watch, priced at 1400 euros (about 9548 yuan).

This Connected

TAG Heuer was co developed with Google and Intel in order to capture a portion of the market share from Apple's mouth.

The smart watch has a traditional mechanical watch style, with a diameter of 46mm, 12.8mm thick and a weight of 52g 52g. The material is a titanium metal commonly used for high-end watches, with rubber bracelet and 7 colors.

Configuration, the Intel 1.6GHz dual core processor, touch-screen 1.5 inch LED, with Bluetooth, WiFi, and other Android smart watches common functions, built-in microphone, and has a number of applications such as clocks, alarm clock and stopwatch, battery 410mAh, the duration of up to 25 hours, to provide wireless charging base, IP67 level dust-proof waterproof.

In addition, this watch has three dial plates, including the second dial, the three pointer dial and the world clock dial, and the three dial plates are chosen from black and white and three colors.

At present, this smart watch has been officially launched. What is interesting is that if you don't want this watch, you can send a traditional watch Carrera to the store after you use it for 2 years.

I wonder if the Connected smart meter with strong function and can be replaced by mechanical watches can take part of the market share from apple.