Does Electricity Dispute Mean That "National Misunderstanding" Really Stifle The Real Economy?

In recent days,

The controversy has not stopped. Why?

In recent years, in the current economic environment, the development of electricity providers is too fast, which has made many industries jealous. A series of problems, such as fake goods, service problems and brush issues, have emerged. However, e-commerce seems to be the mainstream for promoting the economy, promoting employment and promoting the pformation of the national economy.

But this period of time in the circle of friends quickly forwarded, do not know which British Jazz said, but let us see hidden in everyone's heart of a kind of implicit resentment of electric business in the gathering and outburst, its core idea is the electricity supplier to the real economy's attack and destruction, to China's economy is more harm than good, is not worth encouraging and advocating.

Let's take a look at what the British Jazz saying is: the British government is restricting electricity providers, because the development of e-commerce will hurt the offline economy.

The offline economy can generate "random consumption". For example, when people go shopping for clothes, they may buy a drink or watch a movie, so the economy can stimulate social consumption, promote the employment of the masses and cultivate the middle class.

This highly provocative rhetoric is very easy to give vent to anger when the real economy suffers.

So it's not surprising that a quick resonance is aroused.

But is this really true? I think we should take a more comprehensive view of the advantages and disadvantages of Taobao and other electricity providers for economic development.

Let's take a look at some of the points in this view and whether they are really valid.

First: is the attitude of the UK to the electricity supplier so negative? I can not get the official official document on whether the British government is encouraging or restricting the development of the electricity supplier.

But searching on Google, the number of visits to British sites published by Ebay and Amazon in 2014 was 8 million 500 thousand and 6 million times a day respectively, while the total population in the UK was only 60 million, that is, more than 10% of the population was on the website every day.

In addition, during his last visit to Britain, Ma became a guest of the British government and was warmly praised by Cameron for inviting Ma Yun as an economic adviser to the British government.

All of this seems to suggest that the UK is not at least conservative or negative about electricity providers.

Second:

Really, should I be suppressed? The author does not think that there is a simple alternative relationship between the electricity supplier and the entity store. Maybe Huaqiang North and Zhongguancun are closing down, and even the number of exhibitors in the Canton Fair is less. It is a fact, but it is also a trend of the old productivity itself being eliminated. Because there is no better offline experience, because there is no reason to go to the shops to consume, so it is replaced by the more convenient, fast and low price online mode. Is this not the necessity of the development of productive forces? It is like the replacement of manpower by the steam engine in the past, resulting in the surplus of labor force and the development of new intelligent workers such as services, which is the choice of the historical trend, and how can it be contained?

In addition, the new industry opportunities and employment opportunities generated by electricity providers may not be less than traditional industries contributing to society.

For example, Taobao, because of sellers and buyers, needs Taobao's Ma bean, customer service girl, courier brother, and a large number of technicians who develop and support website operation.

In addition, because of the low threshold of electricity providers, it has helped many independent designers and small brands to sell their products to the whole country or even the whole world at a time. In the era of physical stores, there is no huge financial support and personnel support. It is difficult to achieve these opportunities.

Third: does the electricity supplier really stifle the real economy? Let's take a step back. It is undeniable that the emergence of online bookstores such as Amazon and Dangdang has a devastating effect on physical bookstores. Because of its advantages in price and diversity, e-commerce has certain impact on the real economy, which is an undeniable fact.

Let's look at the biggest impact on the real economy.

According to the statistics of double 11 Tmall, the three most popular categories are clothing shoes and hats, digital appliances, and cosmetics.

In this way, the larger impact on the real economy should be clothing retail, digital stores, cosmetics and maternal and child products stores.

It is true that these industries are facing difficulties from the impact of the electricity supplier, but they may not be able to survive completely. For example, the outlets format can provide offline experience and timely purchase through the same price as the electricity supplier. For example, the new bookstores that sell books and cultural promotion equally, like similar ones, are all solutions to the problem, not a dead end.

Secondly, there are still a large number of entities in the real economy which are not affected by the electricity supplier or have minimal impact.

For example, we do not get haircuts on the Internet, so the barber shops on the street are still living well; for example, we do not go to Taobao to buy bottles of water, so street shops and convenience stores are still scattered everywhere; for example, we always go to the coffee shop to have a cup of coffee and relax; we always go to the gym for exercise, sweat, and so on.

These very strong characteristics of offline consumption determine that they will still need it.

Facade and clerk service still need the traditional entity store management mode to operate.

The electricity supplier has no substitute for these industries, and may even create new synergy mode to promote the development under the line.

The electricity supplier is not a life to death for many industries, but an opportunity to expand.

Fourth: does the electricity supplier lower our feelings? Against the electricity supplier theory, there is a hidden nostalgia for the traditional stores. Those beautiful shops are replaced by a dilapidated delivery service. This kind of picture is really not very beautiful.

But the mood here is actually two. If shopping is just shopping, there is a little bit of mouse in the electricity supplier, which is more emotional than parking in the past. If you need to enjoy the fun and experience, you still have a lot of mall to choose from, and you can still enjoy the shopping in a comfortable and happy environment.

Take the ten thousand step, even if the Chinese government really closed the Taobao and Jingdong to revitalize the real economy, let everyone go back to the line to consume, but don't forget that the Internet has no borders. Now, who is not going to sea? Can you manage it?

What needs to change is the previous generation of the real economy, how to get out of a new road under the impact of the Internet and attract everyone to have the reasons for online consumption; and the real dilemma of the Chinese economy is not the retail sector where the electricity supplier is attacking, but the capacity problem of bulk commodities, the debt problems of the local governments, the trade problems of import and export, the bubble of real estate and the backwardness of core technology.

Ma Yun was only once a "friend of women" and could not be the executioner of China's economy.

Don't mess it up!