Tod' S Bought Roger Vivier Bean Shoes And Square Shoe Shoes.

Italy luxury group Tod 's announced that it will buy 415 million euros (about 2 billion 820 million yuan) from the CEO of Tod's Diego Della Valle and its family, and buy the French shoe and accessories brand Roger Vivier in full.

In short, it is known as Tod's, known as Doudou shoes, and Roger Vivier, famous for its side buckle shoes, is now a family.

Roger Vivier was born in Paris in 1907. During her lifetime, she had designed shoes for high-end brands such as Christian Dior, YSL and Blamain, and continuously tested silk and gauze.

, pearl, and even the advanced hand workshop Lesage embroidered adornment to upper.

Today, the hot Chritian Louboutin also practiced in him, and called Roger Vivier "a symbol of elegance and honor in Paris".

In 2001, the private holding company of the Della Valle family acquired the famous brand of the world famous brand with Roger and Vivier after the death of its founder.

In fact, since then, the relationship between Tod's group and Roger Vivier has become very close. In the past 10 years, Tod s has been holding the franchise of Roger Vivier.

From the performance report of the first 9 months released in the near future, although Roger Vivier accounted for only 14.2% of the total revenue of the group, its 20.1% growth rate outperformed other brands of the group Vivier.

The same name labels, Fay and Hogan accounted for 57.6%, 22.5% and 5.6% respectively.

In the first 45 weeks ended November 8th, the Tod 's group's same store sales fell by 6.1% year-on-year, according to the constant exchange rate.

The core profit (EBITDA) before interest tax depreciation and amortization was 156 million 400 thousand euros (about 1 billion 62 million 500 thousand yuan), much lower than analysts' expectations, and the core profit margin dropped to 21.1% yuan (26.5% in the same period last year).

The group's announcement in November 22nd showed that the Della Valle family will take out 207 million 500 thousand euros (about 1 billion 410 million yuan) from the stock exchange and make a price of 85.83 euros (583.24 yuan) per share.

In Tod 's, its shareholdings increased from 57.47% to 60.66%.

Even in the weaker China market where luxury goods are sold, Roger Vivier still performs well.

In September this year, it opened third shops in Tongluowan, the most expensive business district in Hongkong, selling a full range of brand products - shoes, handbags and fur.

Emilio Macellari, chief financial officer of Tod's group, once said: "Roger Vivier is the group's biggest profit brand."

In the conference call, he revealed that the profits of the stiletto shoe brand were about 27%-28%.

The problem is that the Roger Vivier production and distribution rights held by Tod's will expire in 2016.

In the past few years, the Tod's group has been trying to buy Roger Vivier completely to ensure that the brand that can make big money will not be robbed by other competitors.

But the proposal continues to be rejected by Della Valle and his family.

At the moment, we finally get what we want.

The "comprehensive acquisition" eliminates the uncertainties arising from the franchise period, which is beneficial to the long-term development prospects of Tod s group.

RBC capital market analyst Rogerio Fujimori wrote in a report: "but this is still not enough to change our view of Tod 's, and its same store sales growth is weak."