Which Of The Global Digital Body Fitting Rooms Is Strong?

Today's fitting rooms are almost broken. When it comes to fitting rooms, we can't help thinking of the ambiguity in UNIQLO, but this time, it is obviously not in this category.

If the last dressing room event was a bubble, this time it was a revolution.

RalphLauren, an old fashion brand, has embraced new technology in recent years. Following the launch of its inductor's sportswear earlier, it has just announced the introduction of a high-tech interactive fitting room for its flagship store in Fifth Avenue, New York's Fifth Avenue.

The interactive fitting room has a smart mirror which can read RFID labels on clothes. After identifying the clothes, it will display its information on the integrated touch screen on the mirror.

Consumers can also choose to change the interior lighting style.

After trying on, consumers can purchase directly in the fitting room, allowing the clerk to deal with the accounts in advance.

Through this mirror, you can also choose the language you are used to. If you are not satisfied with the size or color of the dress you are trying to wear, you can replace it by yourself.

After a change, a shop assistant will reply to you. You don't even need to leave the fitting room. They will send you the costumes.

This mirror also recommends other clothes to the pilot, which may help to increase sales.

When you find the clothing you like, but are not sure if you will buy it, you can send the message of clothing to your mobile phone by a mirror.

Self timer has now become an important activity for people, especially women.

The clothing store which has endless new ideas has a special function of self timer. The iPad is installed in the fitting room, allowing customers to upload themselves to the Internet while trying on clothes, so that they can get the comments of their friends for the first time and decide if they want to buy the test clothes.

The founder of this trend is Karl Lagerfeld, the Great Buddha of fashion.

He pioneered the use of stores in Regent Street, Chanel, London.

The simple operation of tablet computers can satisfy customers' self timer while trying on clothes and upload them to major social networks.

At the same time, iPad also facilitates customers to browse the clothing styles of the shop, so as to choose the ones that they like to try on.

This new idea has been implemented in major brand stores. The perfect cooperation between fashion and technology has been widely praised.

In October this year, UNIQLO launched an intelligent clothing selection system called Umood in Australia, which can recommend clothing styles and colors according to customers' mood.

When using the Umood system, the customer needs to bring a sensor like earphone. Then, when facing the big screen, there will be several videos on the screen, such as a woman reading in the forest, a cat, a dancing man, and a cherry blossom falling scene.

Each paragraph represents more than 10 different emotions. In this process, the brain waves will be induced and accepted, and will eventually be recorded.

Then, the system will sum up the five major indicators of interest, preferences, concentration, stress and sleepiness. Each category has the corresponding UT series. It is said that UNIQLO has prepared 600 T-shirt matching.

Analysts pointed out that even if the real smart clothing system came out, the function of the fitting room can not be replaced.

Unless it is custom-made products, even if the standard color is suitable for color, to meet customer needs, it will not be suitable for all consumers who are classified as the same type. After all, the design parameters are determined by a large probability.

The fitting room will not be replaced by the smart clothes selection system. After all, it must be tried before it can be determined.

Perhaps 4D virtual reality or augmented reality technology is possible.

It is understood that UNIQLO's Umood smart clothes selection system is not planned to launch in the global stores.