UR Login To Jingdong'S "Home" Internet Market Is Bustling.
Since the launch of Jingdong's "home club" consumer board, a long campaign has been launched, which has caused a great sensation in the catering industry and cultural entertainment industry.
With the double 11 coming, the "Dong Jia" consumer board launched the domestic fast fashion leading brand UR clothing, officially announced to enter the retail industry, and the industry layout is becoming more and more perfect.
UR clothing is the third item launched by the "Dong Jia" consumer board. Its return on investment and its renovation are also "hard to say".
At the moment when the "family" consumer board enters the retail industry, UR can get the top priority.
More and more traditional clothing brands begin to take the route of e-commerce, but for fast fashion clothing brands, because of the excessive number of SKU and the relatively small number of single SKU, the cost of online operation will increase.
Therefore, fast fashion brand is not suitable for the business line, and its fashionable and fast updating features are more suitable for online play.
It is expected that the number of stores will exceed 100 by the end of 2015, and will expand at 60 to 70 new stores every year in the next three years.
Among the fastest fashion brands in the market ranking, UR is the largest among the similar brands, with the top three in the Southern China region. It is estimated that the total performance of the Shenzhen Sun Plaza new store will reach more than 190 million in 5 years after the opening of the UR Plaza.
The UR Shenzhen Sun Plaza luxury store is scheduled to open in 2016 before the Spring Festival.
The fund will be used for rent, decoration, operation and other related expenses of the new store.
Investors purchase the right of proceeds from the UR brand general company, fast fashion fashion (Guangzhou) Limited, which is owned by Shenzhen Yuet Shang trading company. Investors will enjoy the rights of cash dividends, consumer money, investors' privileges and so on.
Since the "family" consumer board has been online, catering and concerts have been raised through public funding, which has the opportunity to open up internet finance represented by equity investment.
The emergence of UR clothing in the "Dong Jia" platform does not only indicate that the traditional offline apparel brands will be related to Internet finance. This is also the first step in the retail industry under the "family house" consumption board. The deeper intention is to get through the scenes of consumption and financial management.
More recently, financial scenario has been mentioned. Taking UR as an example, it focuses on creating a super luxurious shopping environment, with aesthetic and sensory comfort in store display and layout, and maximally improving the consumer's "free, relaxed and comfortable" shopping experience, which is the lack of online shopping.
The "family" consumer board to enter the retail industry, is directly hit the industry pain point, is trying to Internet financial management implantation line consumption.
To do so, on the one hand,
UR clothing
We can actively participate in the double 11 Carnival Shopping Festival created by Jingdong with the help of the financial management scenario.
It has not only consolidated funds, but also expanded customer base, increased sales, increased opportunities to interact with fans, and further enhanced brand influence through crowd financing.
On the other hand, investors will increase the shopping experience by spending money under the cut in line, while enjoying the benefits of Jingdong's billionaire development plan during the double 11 period.
Compared with the previous eagle's sirloin and the "old cannon" concert crowd, the profit gained after the UR investment was once again "blinded" by investors.
Investment is only 25 thousand, and it can get 10 thousand yuan in 2 months after the success of the investment. Then, no matter how the project is operating, investors will receive 3 thousand yuan of consumption at the end of each 5 years.
Moreover, a total of 25 thousand yuan of consumer money can be used in UR national stores.
Therefore, not only Beijing people, people from all over the world can invest in new stores in Shenzhen.
In addition to free access to consumer money, the 25 thousand principal will be returned to investors in 5 years.
The annual cash dividends will grow staircase with the turnover of UR in 5 years. According to the single store operation, the project side will be expected to calculate at medium level and invest 25 thousand. After 5 years, investors will get nearly 60 thousand of the total return and the comprehensive annualized yield exceeds 27%. Even if there is extreme operating risk in a single store and 25 thousand of investment, investors can get 50 thousand return at least in 5 years.
Rate of return
No less than 20%.
Double 11 period, except
High return
Investment in the UR project will also have the opportunity to participate in the Jingdong financial billionaire development plan. With an investment of 25 thousand, we can get 1% of the cash rebate. Whether it is registered as a "certified" qualified investor or "old club" inviting the "new owner", we will have the opportunity to get the highest billion yuan experience gold.
In addition, in terms of "family privileges", investors can not only enjoy the preferential right to receive cash services, but also customize exclusive fashion items to a limited extent, so that the identity of "honorable member" or "landlady" arises spontaneously.
The total amount of consumption shared by an individual or a friend can also enjoy different privileges according to the quota. The highest can get 25 thousand travel coupons, and a crazy trip to Paris, London and Milan.
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