Shopping Guide, One Hundred Percent, Do You Create Skills?
Customers are always "not enough friends" and often "sell off". Salesmen only have to untie their customers' "heart knot" to achieve business.
customer
Say, can it be cheaper?
Countermeasures: price is the embodiment of value, and cheap is not good.
(1) gain and loss method:
Trade is a kind of investment, it must be lost.
Buying decisions simply by price is not comprehensive. Ignoring price, quality, service and added value will be a pity for buyers.
Such as: do you think that a product is overinvested? But too little investment has its problems. Too little investment makes it more expensive, because the products you purchase can not meet the requirements of the period (you can not enjoy some additional functions of the products).
(2)
Bottom card law
:
This price is now the lowest price in the country, and it has reached the bottom. If you want to lower it, we really can not do it.
By playing the cards (actually not the bottom card, leaving the card still one hundred and eight thousand li), let the customer feel that this price is reasonable, not to lose.
(3) honesty Law:
In this world, there is little opportunity to spend very little money on buying the highest quality products. This is a truth telling customers not to have such fluke.
For example, if you do need a low price, we don't have it here. We know that there are no other places, but you can have a look at some expensive products.
Customer says: no budget (no money).
Countermeasures: the system is dead, people are alive. No conditions can create conditions.
(1) forward looking method:
Explain the benefits that the product can bring to customers, urge customers to make budgets, and facilitate purchases.
For example, Mr. XX, I know that a well managed enterprise needs careful budget preparation.
Budget is an important tool to help companies achieve their goals, but the tools themselves must be flexible. Are you right? * * products can help your company to improve its performance and increase profits. You should adjust the budget according to the actual situation.
(2) mind attack method
Analyzing products can not only bring benefits to the buyers themselves, but also bring benefits to the people around them.
Buying products can get the favor and appreciation of the boss and family. If you don't buy it, you will lose an opportunity to perform. This opportunity is very important for the buyer, losing and suffering! Especially for some company's purchasing department, you can tell them what benefits the competitors are using, and if they don't buy, they will be left behind by the lead.
The customer said, "other places are cheaper.
Countermeasures: service Price. Fake goods are in flood now.
(1) analytical method:
Most people usually know three things when making purchase decisions: the first is the quality of the product, the second is the price of the product, and the third is the after-sales service of the product.
In these three aspects, we analyze and dispel the worries and doubts of the customers and let it "love a single flower".
For example, Mr. X, that may be true. After all, everyone wants to buy the highest quality goods with the least money.
But our service is good, you can help x x, you can provide * *, you buy elsewhere, there are not so many service items, you have to spend money to invite someone to do X. This will also delay your time, and do not save money, or we are more appropriate here.
(2) steering method:
Instead of talking about their advantages, they turn to the objective and impartial way to talk about the weakness of other places, and repeatedly say, destroy the psychological line of customers.
For example, I have never found that the company can provide the highest quality products at the lowest price and provide the best after-sales service.
My * * (relatives or friends) bought them x last week, but they did not work for a few days.
(3) reminders:
Remind customers that fake commodities are rampant now. Don't try to get cheap.
For example, for your happiness, excellent quality, high service and price, which one do you choose? Two, which one do you choose? Are you willing to sacrifice the quality of the product only for cheap? If you buy a fake, what do you want to do? Would you like not to have good after-sales service of our company?
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