Wumart Member Stores Still Have Room For Development In Beijing.

As the first domestic supermarket to enter the field of storage member stores, Wumart's member store is facing competition from Verma Sam's member stores and metro.

Meng Jinxian, director of Wuming commerce, told the Beijing Commercial Daily reporter that compared with the above two, the 3 month old Wumart SHANG Jia member store is still a baby. There is still much room for improvement in commodity allocation and membership service, which is also the potential for growth.

The market size of Beijing can accommodate at least 10 member stores.

Member stores have very high requirements for commodity management, research and development, as well as the ability of manufacturers to jointly develop their own brand products. The most important reason for members to pay annual membership fees is to provide consumers with high quality and cost-effective products.

On the eve of its opening, some suppliers of Wumart were forced to stop supply by competitors.

Today, 3 months after the opening of the store, the impact of supplier failure is not large.

However, Meng Jin Sien told the Beijing Commercial Daily reporter that "frankly speaking, SHANG Jia member stores are still insufficient in terms of commodity allocation, and there are certain commodity gaps".

Meng Jin Sien believes that there are several reasons for the lack of commodity allocation at present: suppliers of milk, pork and honey are forced by their competitors to choose "two elections". Although other measures have been taken to remedy them, it is still difficult to find some replacement brands that have been widely recognized by the market.

It is understood that SHANG Jia member stores selected 4000 single products, mainly domestic high-end brands and imported brands, about 20% of imports, plans to reach more than 30% after six months.

Meng Jin Sien believes that compared with Costco, Sam's member stores and metro, the 3 year old club member is still a baby.

Stores need to be promoted in many aspects such as business practices and commodity allocation. "Now it is still in the training period, and the membership is increasing relatively slowly, but the operation rules of the best member stores have emerged."

According to introducing, SHANG Jia member shop is learning Costco more at present, combined with the national conditions and the specific consumption situation in Beijing area.

"We will pick 20 people every two weeks.

Carry out discussions, try to meet their needs in goods and services.

According to Meng Jin Sien, members of the SHANG Jia group are active, that is, the proportion of the total number of members who go to the store every day has reached 5.6%, which is obviously higher than that of the competitors. "The operation in the first 3 months has already given us very clear results, and we are confident that we will continue to do so.

Meng Jin Siam expects that the size of the consumer market in Beijing can accommodate at least 10 member stores.

According to the Beijing Business Daily reporter, second Wuming shops are located next to the sculpture park in Shijingshan.

While the stores are expanding according to plan, the online channel of SHANG Jia stores is also accelerating development. "Apart from doing some basic routine actions, such as O2O to home service, it will also use mobile phone terminal, backstage system, big data and historical consumption records to track consumers' action lines, so as to achieve precise marketing.

There may not be any promotional posters in the future member stores, and everyone has their own promotional information for their products.

General adoption

The use of large and simple composite packaging, cardboard display to reduce costs, and the use of warehouses and stores together into one mode of sales, on the same commodity, the average price of member stores is lower than the hypermarket and convenience stores.

According to Meng Jin Siam, the goods of SHANG Jia club are about 10% lower than the surrounding stores.

For ordinary single products, according to market conditions, the price of member stores is generally lower than 10%-15%.

Because of the low Maori commodities such as grain and oil, rice noodles, they may not be able to achieve too much 3%-5%.

In terms of price, about 10% of the best member stores will coincide with their competitors.

It is emphasized that the price of the same product is basically the same, and that the price of the commodity should be lower.

In addition to comparing competitors, e-commerce channels are also included in the price target.

According to the introduction, Evian mineral water and tap waste cleanser and other famous fast food products have advantages in the Shang member stores than Jingdong and other e-commerce platforms.

It is understood that SHANG Jia store's gross profit margin for goods is 8%, lower than the gross profit of big stores.

According to the 2014 earnings report of Wumart, the combined gross profit margin of the company was 21.2%.

From the sale in the first 20 days of November this year, the gross profit of SHANG Jia member store is nearly 7%.

In addition to previous sales promotion activities, the consumption of good members' stores in a large range, and the harsh regulations of cooked food for 4 hours were also reduced.

But Meng Jin Siam stressed that "our low price is not just a drainage method just started, but a strategy that will always be adhered to".