Shen Xinwen: The Mainstream Commercial Enterprises In Xidan Business Circle Have Taken Action.

When you enter the Xidan business circle, take out your mobile phone to open App, and the dynamic news of the shops will be updated in real time.

If you used to spend 30 minutes or longer, the business efficiency of shopping, catering and so on will be greatly improved after the establishment of smart business circle, and the time cost of consumer consumption will also be reduced.

This is just one aspect of smart business circle that includes many functions such as finance, pportation, communication, service, marketing and so on.

When 19 billion level shopping malls, electricity providers and other enterprises share resources on the same platform, the traditional business district based on department stores will become passive from the passive.

From the point of view of the chamber of Commerce, Shen Xinwen said he needed to take the lead in changing his partners.

Sharing allows shopping malls to find more pure customers.

"Internet +", shared economy, public funding, all channels, O2O and so on appear in high frequency and multi industry pformation and upgrading.

In the field of supermarkets, the six major regional giants such as BBK, Tianhong emporium and Jia Jia Yue set up the global congregation collection platform.

The path of F2B2C (factory to retailer to consumer) is the core mode of the global congregation platform. The platform will integrate regional retailers' needs to purchase directly from factories around the world, minimize intermediate links, reduce costs and raise gross margins, and make more consumers at the end of sales.

Shen Xinwen said that resource integration is a common proposition in the retail industry. Unlike the supermarket formats, the department stores and shopping centers are mainly non life oriented commodities. Brand operators have multiple considerations for the supply of different stores, and may not be able to go deep into the supply chain, but at the marketing level, they can help project savings platform construction, application, promotion time and development costs.

The business goal of a mature shopping mall is generally steady and steady. In the mature traditional business circle, consumption habits and environment change, it is obviously more and more difficult to maintain this goal with traditional thinking.

Although enjoying the bonus of passenger flow, Shen Xinwen said that the sales and passenger flow trend of traditional business circle has made many commercial projects have a great sense of crisis.

Wisdom business circle is

Mainstream business, finance and other enterprises to explore new business district upgrading plan, the public enterprises will integrate resources to open the smart card entity platform, and on this basis, integrate the urban pport system, through the "WeChat integrated service + business circle WiFi+ smart Beacon" and other channels, to launch business circle financial services products.

"First, we should cultivate consumer habits by issuing coupons, discount cards, free gifts and so on, and then gradually go to the deep level of service such as the membership system and parking resources sharing."

Shen Xinwen said that the integration of individual format resources is an attempt for every enterprise in the business circle, and some enterprises are also hesitant, but they can not be forced to join them with a forced mentality.

After having a business effect, they will take the initiative to integrate into it.

What changes will take place in the overall action of the business circle? Shen Xinwen said that when he talked with many people, he found that everyone had good ideas. For example, financial institutions launched financial products for Xidan business circle. Consumers can not only directly credit consumption in various items, but also have more value-added services such as concessions and services.

The potential of traditional business circles can be excavated. In the past, the thought was that if the passengers were to compete in commercial competition, the relationship between businessmen might be tense.

Shen Xinwen said that after breaking the trade barriers and integrating more resources, the traditional business circles will exert more capabilities.

"Competition to the change of competition and cooperation, purification of passenger flow linkage and improvement of operational efficiency......"

The starting point of intelligent business circle is to start from the level of science and technology, and win win through data analysis and management.

Each enterprise has accumulated massive operation data. These value information will be used irregularly within the enterprise, but in the business circle, because of lack of linkage and communication, it becomes an isolated island of information.

Shen Xinwen said, big data analysis from the present point of view, will not frequently used to every day, but in the stage adjustment and operation node is of great reference value.

"For the traditional business circles whose target customers are relatively stable, data research should focus on the target customers who do not come to the business circle, and not just stick to the analysis of the existing business circle passenger flow.

In terms of core elements such as sales, membership and so on, at present, retail enterprises are reluctant to digitally pparence, but consumer behavior and habits need to be open.

Shen Xinwen said.

The commercial value of synergy and linkage between commercial projects is weakened. In Shen Xinwen's view, the harsh business environment requires that the business circle be the basis and play a combined role.

Realize the combination of business, hotel apartment, Unicom bank and other platforms to achieve passenger flow sharing and enhance platform value.

The physical retail industry should change from the traditional mode of selling products, selling quality and selling services to experiential consumption thinking.

The key to pformation is not only the integration of online and offline businesses, but also the integration of business localisation services.

This year, Xidan Joy City catering adjustment ratio of 30%-40%, new brands will be unveiled before the end of the year.

Xidan shopping mall has increased the layout of WiFi points to create a better shopping experience for consumers.

Jun Tai Department store also made a large-scale adjustment to make up for the lack of catering and experience formats.

Hwang Guang Department store has become a shopping mall oriented fashion department store in the new round of shopping malls remodeling.

Lafayette department store has also launched online payment, cooperation with business enterprises, and so on, enabling consumers to facilitate shopping.