Beijing Chongwen New World Shopping Malls Reinforcements For 60 Hours Without Closing

At 11 a.m. yesterday, the doors of the new world department store in Chongwen were full of people ready to rush to buy.

The Beijing Youth Daily reporter found that there are many foreign licensed vehicles in the shopping malls and surrounding parking lots, such as Tianjin, Hebei, Shanxi and Inner Mongolia.

At 11:55, 5 minutes after the mall opened, many consumers poured into the shopping mall. Many brands of gold jewellery sharply reduced prices, and many people rushed to the gold complex of the comprehensive hall to rush to buy.

During the celebration, Chao hung Ji limited sales of gold ornaments every day, not only the total cost of labor, but also reduced to 199 yuan per gram price.

The price reached the lowest level in 17 years.

Although this preferential price can only buy 10 grams per person, it still attracts a large number of consumers.

In the low discount and high intensity celebrates, although some counters have sent a large number of shopping guides from other shopping centers to "support" the new world of Chongwen, in fact, everyone's work is not much easier.

Beiqing Bao reporter saw that in order to ensure order, each counter was temporarily set up "the opening office" and "the pick up place", and the shopping guide did their duty.

It is understood that the shopping mall specifically for the celebration of a total of 500 security guards, in addition to the brand to mobilize human resources support, the new world group branches to support 100 people, and at the same time opened nearly 80 cashiers, more than 100 cashiers.

In the shop, posters of "half off caps of new winter clothes" can be seen everywhere. During the celebration, the classic promotional activities such as "open the door to grab", "shop full gifts" and "big time upgrade" are still being received.

Consumers, who are familiar with the activities of the new world store, quickly appear to be at the service desk of the prizes before buying the goods quickly, and the cosmetics are quickly swept away by collecting vouchers and giving gifts in full.

In addition, the new world of Chongwenmen began selling 3000 yuan "spell card privileges card", which can purchase up to 8000 yuan except jewelry and cosmetics at 23 o'clock every day during the closing hours and 5 a.m. the next morning.

"Buy 3000 yuan privilege card can get 8000 yuan of goods, equivalent to 62.5% off.

"Although double eleven has already bought a lot of things, it feels like a bit of a rush to buy and buy. The new world discount in Chongwen is also a must come every year. If there is a suitable one, it will be sold again."

Ms. Guo said that she believed in cosmetics, gold and other products in physical stores, and that the advantages that shoes and clothes could be tried on were not available.

The celebration activity is next to the "double eleven" shopping carnival, a large part of the purchasing power of the public has been "double eleven" in advance, will it affect the sale of celebrant activities?

The relevant person in charge said: "in the physical shopping mall, all the items you want are displayed on the counter, with a sense of reality.

The quality is good. If you try it, you will know that it fits the shopping psychology of consumers.

Besides, shopping in the same city is far away from express troubles, and there is a real sense of satisfaction in the commodities immediately held in the hands.

brand

The winter clothing full court discount and the full amount of gifts, all of which were very effective in the previous celebrates, were used in the celebration in the form of "combined boxing".

The responsible person said that as the new world as a senior department store for 17 years, its activity organizing ability and business negotiation ability are very strong, so it can get a lower discount on brand cooperation than other businesses, and then promote customers through various promotional activities. This is also one of the magic weapons that the new world can continuously push out the activities of not closing.

Objections to the fatigue effect caused by "no shut up at night" have been made by some industry experts. The new world leader in Chongwen said: "60 hours without closing up" is our unique way of sales. It can be said to be a sales promotion sign and gimmick. The annual passenger flow and sales effect are good.

Consumers at midnight also have a high response. Since so many customers want to keep it, we will insist on it. "