Double Eleven Tmall Recreating Marketing Myth

Double eleven "Tmall 12 minutes 28 seconds sales break 10 billion"

Double eleven Tmall shopping Carnival has gradually become a way of life.

Lost its original holiday significance.

Even if you never buy online, it is "invading" every aspect of your life.

On this day, countless online and offline businesses choose to join the "double eleven" shopping feast.

So if you don't buy anything today, you may feel like you're losing money.

Last year, 57 billion 100 million yuan was injected into Tmall through the fingertip of consumers. Merchants used nearly 300 million packages to feed hungry consumers.

Again, it sold 57 billion throughout the day.

And just this past this evening, millions of netizens who stayed up until 12 or even sleepless all night were able to use their fingers to break the record.

According to the latest figures, at 1:14 this morning, Tmall's trading volume has exceeded 30 billion, and the paction covers more than 200 countries and regions.

In addition, up to now, the number of pactions handled by double eleven Alipay peak per second is 85 thousand and 900, and the peak number of online users reaches 45 million.

At 0:14 in the morning, double eleven was first served. It was a buyer in Chaoyang District, Beijing, and received the TV purchased on Tmall.

At 0:40 in the morning, the number of rookie "network logistics" orders has exceeded one hundred million.

Wireless pactions accounted for a peak of 90%.

Less than 2 a.m., many brands sold more than 60% or even sold.

From the regional point of view, the top three purchases are Guangdong, Zhejiang and Jiangsu, which are consistent with the volume of business of the National Express service enterprises in the first three quarters of 2015.

The United States has become the largest overseas buyer.

In addition, this year is the first time that the rural Taobao participated in the "double eleven". The first single product was sent to the village at 1:48 in the morning.

As of 1 a.m., there were 6712 villages in the country.

Su Ning's data is that, in the early hours of the morning, within 1 hours of the morning, the sales volume of Suning whole network increased by 389% compared with the same period last year, and the mobile terminal grew by 1371% over the same period.

Midnight countdown, double eleven revelry night coming.

At 12 o'clock in the evening, Beijing water cube, Tmall double eleven live.

On the big screen in front of the 500 reporters, there are many yellow light spots on the earth which are rotating in the middle, and some converge on a sea of fire, and some are scattered around the globe. This is a real-time paction activated by fingers all over the world.

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Over the top of the world is the volume of rapid rolling pactions, wireless pactions accounted for more than 70% of the total.

[1 minutes 12 seconds, break through 1 billion]

1 billion will arrive soon.

And only 33 seconds later.

The turnover will break through the double eleven all day figures in 2014, and record a new high.

On the big screen, big data also clearly show the top selling brands and shops, and the top three of the global hot list of imported goods are milk powder, "

"The heat of trade along the country along the line and so on.

In 2013, Tmall broke through 10 billion for nearly 6 hours, and Tmall broke 10 billion last year in 38 minutes and 28 seconds.

[12 minutes 28 seconds, break through 10 billion]

The fastest growth rate of turnover took place in the first half hour of midnight. Hundreds of millions of netizens worried that the commodity was "robbed". In the early morning, they would rush back into the bag and return the "fancy thing" into the shopping cart. Only after midnight 12, click the "full selection" - "settlement" - "OK", then the long planned "buy" could be completed.