Black Friday Is The Most Powerful Province In Tibet.

Last Friday, black Friday was very popular. Double 11 How hot is it? The Chinese chopping party on the other side of the ocean gives the answer. Combined with a number of electricity suppliers, "black Friday" Hai Tao data, Beijing Morning Post reporter found that this year, Hai Tao consumption has many new "symbols": the number of Hai Tao party has increased substantially, and after 90, the middle class has replaced the middle class as the backbone of the sea.

China's "chopped hands party"

American department store website

Black Friday is the annual shopping season in the United States. Because the local merchants will put in a large amount of up to 3-5 discount, they attract a lot of sea users to take part in the snap up every year.

Alipay data show that this year, the number of users of Hai Tao has surged 7 times over last year, a record year, 7 of them become female users. Three days of "black five" promotion, Alipay's "direct mail + direct purchase" mode of cross-border spanaction volume increased by 15 times compared with the same period.

In China Hai Tao Under the hot consumer enthusiasm of the party, overseas businesses have to make an urgent addition to the shelves. The RMB payment function of Messi's official website was once paralyzed by China's "chopped hands party".

Ocean terminal data also showed that the "black five" promotion attracted millions of people, and the peak traffic exceeded 10 times daily. At one point, it helped the website APP reach the top second of App Store and the top of the shopping list.

"Black five" grab goods 30% is after 90

The data also reveal many new trends in the consumption of Hai Tao. Alipay data show that this year, the "black five" Alipay sea users 699 yuan per capita expenditure, slightly lower than last year, the user's cost of sea cleaning is decreasing.

According to statistics, the provinces and cities with the strongest consumption per capita in "black five" are Tibet, Beijing, Shanghai, Tianjin and Chongqing.

With the improvement of cross-border payment and cross border logistics system, the threshold and cost of Hai Tao consumption have been greatly reduced. In addition, the major electricity providers have launched various concessions to compete for users. Compared with the past, the cost of sea cleaning has been reduced by nearly 20% this year. Take Alipay as an example, during the "black five" period, a total of 150 thousand orders were sent free of charge, with an average of 100 yuan per order.

The decline of the cost of Hai Tao has allowed more young people to join the "chopping hands" of the overseas market. Alipay said that this year, "black five" consumer users, accounting for 90 percent of the proportion of 34%, second only to the post-80s. This figure has increased 3 times compared with last year.

Hai Tao will become a normal consumer.

Ocean pier CEO Zeng Bi Bo said, "this year Black five It has stimulated Chinese consumers' overseas shopping enthusiasm. More new users, and even the first group of overseas shoppers, shows that consumption globalization is gradually infiltrating people's daily lives.

According to the foreign terminal staff, overseas shopping mainly focused on maternal and infant health care products. On the one hand, the earliest overseas demand came from this. On the other hand, the "low price guidance" at the beginning of the development of cross-border electric business in China also led consumers to "ignore" other needs. This year, bags and costumes have become new favorites, and consumers' real overseas demand has been stimulated.

Including Tmall international, koala net and Xiaohong book, there are ten big and small decimals in the country. There are people in the industry who say that as the market matures, the average consumption cost of Hai Tao will be further reduced in the future. Hai Tao will become a normal consumer of online shopping.