Double 12 Is About To Start Running. What Are Taobao'S New Plans In 2016?

Double 12 is about to start running. Taobao vice president Zhang Qin (flower name Yang Guo) revealed the development strategy of Taobao network in 2016 in the 2015 Taobao annual event. After the consumption upgrade, personalized customization will become the mainstream in 2016.

Taobao will also vigorously support the brand and serve the supply chain needs of businesses.

Two, Taobao market 2016 strategy

Self brand

First, introduce the brand.

Another word that you may be familiar with is the brand name of Tao. This is the Internet brand that has grown up on the Taobao platform over the past few years. But we believe that the future brand will change to the new brand model.

There are many differences between Amoy brands and self brands. Amoy brands are better at traffic operations. They grow up according to the PC Internet and are more traditional.

Since the brand is better at using users, fans, providing personalized products.

Self brand is the new seller group that we should focus on in the future.

Behind the brand is more entrepreneurs, creating the two generation.

For example, people say clothes, Taobao's net red shop, many high value models, he has his own company, will do all kinds of clothing collocation, in line with the latest trend, and their sales ratio.

The explosive force is stronger.

Another example is the new farmers in agriculture. After receiving education in the city, they contacted the Internet. They had a dream of starting a business and sold their home products better through the Internet.

For example, how can a seller better connect Turpan grapes with consumers?

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Another example is the inventor of the technology hardware that just mentioned. After graduating from University, how can they do this new intelligent device, intelligent hardware, solve the problems of everyone in the life, and make public sales through the Internet.

Another example is the two generation of Chinese made factories. Their father is a traditional industry. Today they are more willing to create two generations, create their own brands, and use the Internet to create independent brands belonging to Chinese consumers.

So the whole brand actually represents the new seller group after 90. They all have very high academic qualifications. They are very familiar with the Internet, and are familiar with the whole micro-blog, WeChat and wireless. They are very good at personalization and good at community marketing.

Although these people are limited in number and limited in volume, we think they represent the new sellers in the whole Taobao soil.

The data we have done show that these new traditional brands or brands are more Internet plus, and there are no such goods and services in the traditional brands, so his online growth will have more advantages than traditional brands, so he also has the entrepreneurial space.

Two, Taobao market 2016 strategy

Cloud shopping guide

In order to better support the development of these self brand sellers, Taobao will provide a series of solutions to cloud guide shopping to help these brands better operate their users, products and services.

We will have the corresponding products around Taobao and Tao Tao, community, Da Ren Tao and so on. There are many tools on mobile Taobao that can be used by these new sellers, not only for some simple promotional activities in the past, but for providing more content and community, providing new tools for sellers from the brand.

In addition, we will cooperate with the media companies invested by Ali group, such as Ali pictures, Sina micro-blog and so on, to shape his new brand image.

We will help these brands build their brand and manage their fans and users.

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Two, Taobao market 2016 strategy

C2B2M

The third direction is C2B2M. We are familiar with C2M and revolve around the manufacture of consumers.

Today, there is still a long way to go before China fully embark on personalized manufacturing. We also want to help sellers on Taobao, and do some docking with factories on the industrial belt, so that we can have new manufacturing trends.

Also changing, from the past price guidance will turn to quality oriented, from the past simple watching TV, brand, pition to pursue self individuation.

Today's young people are more aware of a commodity and brand through WeChat, micro-blog and other Internet media. Therefore, mass production will be pformed into personalized customization.

In order to meet the new pformation of production mode, we will have new product and service support.

For example, the left is actually a traditional fast fashion brand, such as H&M, and some other brands. The supply chain mode requires very high brand.

Taobao has plenty of resources. What we need to do is not to make these brands strong. Rather, we can provide him with corresponding solutions to help him grow into a UNIQLO Library in China one day. This is the upgrading we need to make.

This is tantamount to design + manufacturing + marketing. We feel that the Chinese product lacks the sense of design before. We will better integrate the design resources and sellers on Taobao, and realize the new ecological relationship and supply chain pformation through the Internet mode.

These are the upgrading we want to make in China, which can better eliminate the demand for the supply chain of these self brand sellers.

Through the cloud guide, we help the brand to operate his users and fans, and help these sellers through C2B2M to shape the new Taobao positioning. We think the future of the new direction of e-commerce is the need for innovation + creativity.

In China's largest e-commerce platform, in fact, has grown many new entrepreneurial sellers, Taobao in this process will serve the entrepreneurs, we think it represents China.

And future, willing to provide more services for him.

This is the way we must go in 2016.