Zero Zero Leather Shoes O2O Pay Attention To User Experience

In the era of consumer demand, brand takes the core responsibility of discovering, mining and meeting the needs of consumers. It really sneak into the real needs of consumers from products and services, and enhance user experience.

To some extent, the experience provided by brand businesses for consumers is a well established road map in advance. Every link and detail is well designed, and customers follow the direction you specify.

In the shoe industry, in recent years, many brands have tried water.

It is also for the promotion of experience.

In fact, the real purpose of O2O is to drive the sales of brands. After all, the product is still the foundation of the brand and the brand gene. It is destined that the brand should be built around its own products in the process of testing the water O2O.

In the shoe O2O experience building, Zero zero leather shoes are also trying to create a moderate experience to better serve consumers.

The first is to start with the core products and services of the brand.

The enhancement of products and services is the core force to support the brand. Customers often have direct access to products and services, and then feel their own use.

Make an appraisal and form an understanding.

Therefore, a brand businessman must define the core value of his product, understand product value and consumption behavior, integrate the two and seize the key points, and constantly build opportunities to display product value.

Secondly, Zero zero leather shoes store terminal is constantly developing to create more convenience for more customers to experience products at close range.

Extending from the online to offline, the Zero zero leather shoes terminal has extended its tentacles to major cities in China, and has built a mature platform for O2O.

At the same time, we should focus on brand management and minimalism of Zero zero brand.

The wind is pmitted to consumption, highlighting the brand personality of handmade personality and attracting eyeballs.

In addition, it also continues to host some events, such as the 2015 national Beach Volleyball Grand Slam, a movie that goes hand in hand with brand positioning, such as sponsoring the big city love comedy "tyrant 520", to strengthen brand identification, and further find and dig deep consumption demand.