Zhuo Zhan Did Not Realize The Original Vision Of The Acquisition Of The Blue Harbor.

The Beijing Zhuo exhibition, which has been looking for sale, has been searched for the next home. Surprisingly, it may be a blue harbor.

Zhuo exhibition insiders said there will be new trends in Zhuo exhibition, but it will not be clear whether they will be bought or managed.

According to a person familiar with the matter, Zhuo Zhan will announce the news today.

Reporters yesterday called the blue harbor to understand the situation, but the relevant high-level did not answer the phone.

For the blue port of the gossip buyer, the reporter asked many senior commercial real estate circles to understand the situation, but they all thought that the blue harbor did not have enough strength to win the Beijing Zhuo exhibition.

From the capital level, the blue port itself has insufficient financial strength to support such a huge amount of projects.

From the trust operation level, the blue harbour can export shopping center experience.

In 2010, Huaxi international pferred to West China commercial landmark, West China Le Mau, and took over by the Northeast Hongkong retail giant Zhuo Zhan group.

In the past 3 years, the store has been postponed many times, and the operation team has been changing frequently. Not only the brand has been damaged, but also the shopping mall has not been able to enter the right track.

According to reports, Zhuo exhibition bought about 6000000000 yuan to buy, which at that time showed Zhuo Zhan's confidence in solving "hot potato" and winning the market in Beijing.

However, from now on, Zhuo exhibition did not realize its original vision.

Due to excessive volume, in the early days of operation, large shops in the shopping mall were idle, and business and popularity were not good enough.

Zhuo also encountered high-end business shock in Beijing. Not only luxury brands were late, but high-end consumption also entered a downturn.

In such a market situation, Zhuo exhibition has been under great pressure in recent years, and has repeatedly heard rumors of sale.

In fact, Zhuo Zhan northeast project has output management case.

More than 10 years ago, Zhuo Zhan group went to Beijing to learn from the Changchun project. At that time, it was Beijing's old high-end business enterprise Yansha's operation team that exported and managed the Northeast retailer.

Changchun Zhuo Zhan advisory group of many "Yansha" senior executives, after the acquisition, Changchun Zhuo Zhan sales have been in the forefront of the domestic department store industry.

It belongs to Jilin Huahai Energy Limited company.

Previously, people familiar with Zhuo exhibition revealed that the market environment was not only shaken by Zhuo Zhan group, but also affected by Huahai energy.

It does not exclude Huahai energy from abandoning the retail sector in order to concentrate on its main business.

Zhuo's developer may also be a real estate developer in Jilin, mainly engaged in real estate development, sales, property services and so on. The company also has a project named blue harbour.

However, none of the information was officially confirmed.

Although every exhibition has been denied, it is no longer a secret in the commercial real estate circle.

A person familiar with the matter has revealed that Zhuo Zhan group is indeed seeking sale in the market, and most potential buyers are major retail players.

So far, no one has entered the substantive stage of negotiations.

Zhuo Zhan group sells at a price higher than the market price.

A senior commercial real estate developer said Zhuo Zhan

There are plenty of businesses, but

The operation is not satisfactory, and may be approached by the blue harbor team from the perspective of team management.

"If it is a capital level, the cooperation between the two parties may be very small. Investment is more likely to be a non development institution with low capital cost and the acquisition of cheaper money.

If we manage Zhuo Zhan from property rights and management, it will be too heavy for the blue harbour. "

Some people believe that the price of Zhuo exhibition has always been low. If it is not sold at low prices, it is generally reluctant to have enterprises to take up the market according to the current market situation.

"The blue harbor business has just entered the right track, and its developers have just come through, and generally do not have the money to invest in such a big project."