In 2015, The Consumption Of Luxury Goods Reached 800 Billion, Nearly 80% Of Consumption Abroad.

The continuous "anti-corruption" of the Chinese government has made some of the famous international luxury brands "cold", which has appeared frequently for some time.

Sales decline or even shut down in China.

However, the Chinese still "glow and glow" in the world consumer market.

So far, China's outbound tourists, especially tourists from Japan and Europe, have increased significantly in luxury purchases.

This partly offset the decline in luxury purchases in China.

A report released today predicts that the Chinese will continue to be a luxury this year.

The biggest consumers will buy 46% of the world's luxury goods.

Shanghai's wealth and Quality Research Institute's latest China luxury report 2015 predicts that the Chinese will spend 117 billion dollars on luxury goods this year, an increase of 9% over the same period, of which 78% of the luxury consumption is overseas, with consumption of 91 billion dollars, an increase of 12% over the same period last year.

But in China, luxury consumption is estimated to account for only 10% of the world's total consumption this year, down 1 percentage points from 11% last year.

The luxury items mentioned in the report include jewelry, watches, accessories and clothes, but not vehicles, yachts, aircraft or artworks.

Hongkong's South China Morning Post quoted Zhou Ting, Dean of the Institute of wealth studies, as saying that a top watch brand had not sold a watch in the past year, but she refused to name the brand.

Zhou Ting said that 5 years ago, Chinese consumers were willing to buy luxury brands locally because they did not know the existence of overseas markets and could not go overseas.

Now, Chinese travel abroad more frequently, and they compare products around the world.

In order to stimulate the local tourism industry, European governments also show their own hands.

"The government's attempt to simplify visa policy will be particularly welcomed by tourism, retailing and service industries, and will create job opportunities and growth for a broader economic area."

Catherine Shrimpton, director of tourism policy at the first commercial lobby group in London, said in an interview with the financial times.

The French government expects that in 2015, the total number of visitors to France will reach 2 million, 500 thousand more than last year, given the relaxation of visa restrictions.

This is for Louis Weedon and other luxury accessories.

Undoubtedly, it is good news.

Another option for luxury brands is to offer tailor-made services, Zhou said.

Over 80% of luxury brands have launched similar services in the past year.

According to the report, tailored luxury goods will be a growth point in the future.

The Institute of wealth research conducted a survey of over 3800 mainland residents with assets over 5 million yuan. The results showed that luxury brands were less effective for these rich people than they used to be.

According to the report, about 40% of the respondents said that brand is indeed important, but it is not a priority factor when they consume.

On average, only 10% to 20% of the household expenses of the rich are spent on luxuries.