What Is The Layout Of IKEA'S National Shopping Center?

IKEA's shopping malls are planning to enter Zhengzhou, and in the future, Beijing, Shanghai, Guangzhou and Shenzhen will vigorously develop shopping centers and even combine business streets.

In fact, under the downturn of the property market, many home furnishings chain business performance pressure is very large, not only IKEA, red star, and so on are also moving towards large commercial real estate projects, but whether the home business is selling products or doing real estate is a problem.

Recently, a tender information was displayed in the tender notice column of the Ministry of finance. The title is "tender notice for urban design projects around IKEA's home land in Hui Ji District, Zhengzhou."

There are close sources, which means that IKEA mall is planning to enter Zhengzhou.

Reporters learned from IKEA's home that the IKEA Department has divided the shopping center and the home chain into subdivision. As of August 31, 2015, IKEA group has 328 retail stores in 28 countries, and 40 other stores have operated through franchising.

In China, in 1998, IKEA opened its first shopping mall in Shanghai.

At present, IKEA has 18 shopping malls, distributed in Shanghai (3), Beijing (2), Shenyang, Dalian, Tianjin, Chengdu, Chongqing, Xi'an, Nanjing, Wuxi, Wuxi, Wuxi, convergence, and.

According to the latest report of IKEA group, "China has a very brilliant performance in the 2015 fiscal year, with sales growth of more than 18%, which is 10% higher than that of the market, thus achieving a record sales of 10 billion 500 million yuan.

More than 75 million people visit IKEA's 18 shopping malls in China.

In the past 2015 fiscal year, IKEA club membership increased by 42% to 13 million 500 thousand.

IKEA, which started with its home furnishing format, is no longer satisfied with just selling tables and chairs. IKEA is now testing its shopping center in the Chinese market.

After a period of development, IKEA decided to name the "shopping center" in China as "gathering". In the project, the major brands will be invited, and the most prominent feature is that there will be IKEA in all shopping centers.

It is mainly operated by Intel IKEA shopping center group.

"There are 3 IKEA shopping centers in Wuxi, Beijing and Wuhan.

Basically, our mode of land purchase is self built, the three above-mentioned.

The total investment will reach about 10 billion yuan, and the total commercial area of the three projects will be 510 thousand square meters. The main businesses have been settled, including IKEA home and Jinyi international cinema city.

We have more than 70 shopping center projects in the world. In the future, we will arrange shopping center projects in the whole Chinese market. We hope to expand the shopping mall in Beijing, Shanghai, Guangzhou and Shenzhen.

IKEA shopping center insiders revealed that the "gathering" shopping center would even involve large commercial streets.

It is understood that IKEA's commercial projects in China are relatively subdivided, the largest one.

"Hui" shopping center, followed by a smaller scale than the shopping mall, also involves some comprehensive format of IKEA shopping malls, and IKEA's home specialty stores.

In addition to shopping center projects, IKEA is also looking for expansion opportunities in shopping malls and home stores in China.