Ten Major Signs Of 2016'S Re Emergence Of Physical Stores

The real economy is not defeated by the electricity supplier, but is defeated by itself.

As long as you can't get the same price on line and line, entity businesses will be defeated by themselves.

Nowadays, there are more and more successful cases in the same line and online price, prompting the pformation of the entity retail business mode.

Transition one: consumers are changing. Culture, innovation, experience and feelings are as important as prices.

Price advantage has always been

Against the core of the physical store, but now there are more and more middle class families, and Internet links all over the world. Chinese mothers who used to brush gold have begun to plan to travel abroad, and consumers have already changed dramatically.

This year's hottest commercial real estate is Suzhou Xinguang Tiandi, Suzhou Cheng pin and joy city series, playing culture, innovation, experience and feelings, which is what consumers really need now.

Turning point two: opening a shop to open up cattle can also become the richest, ZARA boss set off a new round of business trends.

Amancio Ortega, the boss of ZARA this year, was once the richest man in the world.

Inditex's brand is enough to attract gold by ZARA.

Telling global investors is that commercial real estate retail still makes big money. You can't just be too low.

Wanda projection academy, children's playground; green land to invest in the sea supermarket; Fosun investment in Germany fast fashion and Malaysia food secret, which is China's consumption potential and future growth, and has the opportunity to earn more like Oman Theo Ortega.

Turning point three: behind a large number of stores, it is a strong rise of a new local brand.

As we all know, a few old brands have closed 10000 stores in 2015.

But we should know that behind the closed stores, more emerging brands are rising vigorously.

Retail, local

Hot air, UR and MJstyle are being attacked in a big way.

The local designer brand and the emerging trend brand are also attracting attention and constantly occupy more market share.

This is the year when the local fast fashion restaurant and star store have risen. In recent years, more than a dozen families, including grandma's, Xiao Nan, Su Zhui, Pangu catering, 57 degree Xiang and seabed fishing, will have the chance to become Yum's global catering group.

They all say that they are sincere, but in fact, the local experience bookstores such as Fang, Sisif, and cats, such as the sky city, the first reading room, Xinhua Bookstore, one-way street, and other words, are all in deep crossover sentiment.

Turning point four: Internet users in the world are pforming their stores.

Europe and the United States rely on the rise of large number of popular e-commerce providers are in pition to open a physical store.

Nasty Gal, ModCloth, Warby Parker and Bonobos in the US have accumulated the reputation and original accumulation on the Internet, and have developed the strategy of developing the entity experience shop online.

Many high street brands in the UK are also the same.

In early November of this year, Amazon opened its first physical store, located at University Village in Seattle, USA, covering about 511 parties and placing 5000-6000 books. This is the first time in 20 years.

It is also the general trend of the future popular electric business.

Similar to Amazon, Dangdang bookstore is expected to open this month, the first store in Changsha, the 1200 party, plans to open 1000 in 3 years.

It shows that the growth of online customers is likely to be a bottleneck for the electricity providers.

Turning point five: the new O2O business model with the same price will weaken the competitiveness of e-commerce providers.

The real economy is not defeated by the electricity supplier, but is defeated by itself.

The traditional brand of online sales is better.

Price advantage is the key factor, so as long as we can't get the same price on line and line, entity businesses will be defeated by themselves.

Nowadays, there are more and more successful cases on the same line and the same price.

still

If the 2014 UNIQLO's popularity in Tmall prompted a fast fashion to enter Tmall, the 2015 O2O model of online and offline parity will be adopted by more entity stores next year to promote the pformation of the physical retail business mode.

Turning point six: more international brands enter the major shopping malls in China, and enhance the competitiveness of real businesses.

Take the international fast fashion (thematic reading) brand, it started 02 years, gradually changed the values of the Chinese people, accumulated word of mouth, and struck 0708 years in a big wave, gradually becoming a subversive industry.

The real explosion occurred in 11-13 years, rapidly sinking two or three lines of cities, opening up stores and occupying the market.

In recent years, SPAO, Forever21, TOPSHOP, A&F and Old Navy are making great efforts to enter the fast competitive fashion brand.

&Other Stories, Urban Outfitters, Victoria's Secrect Pink and Miss Selfridge of many fans around the world are also planning to enter the mainland market.

Turning point seven: physical stores are changing.

Take a look at today's Yonghui boutique supermarket Bravo TH, which displays the value of the face, and strictly controls the price advantage under the logistics control. The food and beverage outlets in the outfield are not paying the price. Wanda, Longhu and Zhengda are all in love with a dozen old brand stores.

Starbucks was once attacked by COSTA and a dozen cafes. But the change is in the moment. The theme store model, which is designed for comprehensive change and more sentiments and experience, is gradually being recognized again.

It is the core competitiveness to see its mobile internet marketing, design and display merchandise selection, joining mode and pattern courage.

In less than two years, 1100 stores have been opened, and revenue is expected to break 5 billion this year.

Turning point eight: not just stars shop, but the wave of entrepreneurship has swept commercial real estate.

Star Restaurant and retail store are rising in the commercial real estate sector. Han Han is delighted to meet your restaurant and bookstore, Edison Chan's tide brand JUICE, the more than 40 star venture capital store is rising strongly in mainland China, becoming an important shopping mall tool.

More than just stars, many retail executives and managers choose to start a business in this wave of entrepreneurship. Even young people who have just graduated from the community can invest in cafes.

Commercial real estate entrepreneurship is quietly changing the rules of competition and game.

Turning point nine: the impact of the electricity supplier on China's real economy, the development of vicious competition is not right, the change is in the moment.

Double 11 is a huge loss economy. Vicious competition leads to the era of no profits for Chinese retailers. The production workshop extrude the dominant industries, and the electricity providers are destroying the consumption and destroying the extra consumption brought by the street itself.

Is this the fault of the electricity supplier? It is not true that this is the general trend of global development. It is only that China's subversion is more violent and its competition is more ruthless.

But it is undeniable that the electricity supplier has a real impact on the real economy, which is felt by all.

Vicious competition and loss trading are indeed disadvantageous to the rise of the real economy. The government has disdain from the original, and has been hesitant and hesitant.

After all, the electricity supplier is also an important part of the government in all directions and in the globalization of Chinese style.

I believe that the government has gradually put deep subversive financial innovation and mobile Internet payment system into strict control and supervision, and the electricity supplier is doomed to escape.

Turning point ten: the government has been restricting purchasing agents, discussing imports and further opening up the gap to help domestic demand increase.

When Premier Li Keqiang recently talked about the rise of the real economy, he referred to purchasing agents. In recent years, the rapid growth of purchasing agents has contrasted with the slight weakness of the real economy.

China's scale of 100 billion yuan a year can not be overlooked.

Therefore, the obvious change is that the purchasing agent policy is being stepped up. There are more and more malicious tax evasion and tax evasion by legal sanctions.

At the same time, the import policy is being released. The prime minister has admitted that China will import $10 trillion in the next 5 years.

The business think tank predicts that import policy will be further liberalized in 2016 for the real rise of domestic demand.

Chen Qizong said in the middle of this year that the government had promised to lower import tariffs. Luxury business and cold war were very important to import tariffs.

And then, LV broke out of the store. People are used to going abroad and buying luxury goods on behalf of LV.

So change is urgent.