Kangnai Group'S "Jun Step" And "Meng Shop" Have Reached A Low Price Strategy.

Reporters recently learned that Kingstep, the footwear brand Kangnai group, announced a strategic cooperation with Meng shop to realize the extension and expansion of the sales channel of mobile social business.

Kangnai is known as Wenzhou's well-known footwear brand in 2014.

At that time, the electricity supplier's income reached 110 million yuan, and now it has been equipped with traditional e-commerce platforms such as Tmall, Yintai, Jingdong and so on.

Kangnai group said that after the cooperation, the brand will be

The opening of flagship stores is consistent with other sources. At the same time, the price of goods in the store is lower than that of Tmall by 10 yuan, the commission ratio is higher than that of the same brand, and the shipments are all used in Shun Feng to ensure the competitiveness of the brand market.

It is understood that in order to avoid

With the market competition of traditional channels, Kangnai will start from three aspects.

First, in terms of brand, the company will set up a new brand to avoid conflict. Secondly, on the price side, Kangnai will promote the development of mobile terminals through price support. All products in the shop are 10 yuan lower than Tmall. Then, when the micro business develops to a certain stage, the brand will also carry out channel division, such as on-line micro businesses and special contributions.

Zheng Laiyi, general manager of Kangnai group, said that the online B2C e-commerce platform and the mobile social networking platform will be the first class distributors. With the help of mobile social networking platform, the mobile terminals will expand their marketing channels to further expand their potential customers and enhance their brand influence.