China'S Textile Enterprises Participating In The International Exhibition To Foster Strengths And Circumvent Weaknesses And Seek Development

With the increasing number of exchanges between Chinese textile enterprises and the international market, Chinese textile enterprises are increasingly appearing in international exhibitions.

And the exhibitors also expand their field of vision through the exhibition, increase the opportunity, through communication with the international counterparts, understand the shortcomings, find the gap, but also see their own advantages.

We will accelerate the pace of development.

The seventeenth European International Textile Machinery Exhibition (ITMA2015) was held in Milan, Italy on November 12, 2015 ~19.

Shortly after the end of the exhibition, CharlesBeauduin, chairman of the European textile machinery manufacturers Committee, said that from the feedback of exhibitors and spectators, this exhibition is one of the best exhibitions in all previous exhibitions.

The total number of spectators at this ITMA exhibition is about 123 thousand, from 147 countries and regions, representing an increase of about 20% compared with the 2011's last show.

It is worth mentioning that the number of exhibitors in China has been breakthroughs, and a total of about 190 enterprises have gone to the exhibition.

Recently, the reporter interviewed the director of the exhibition five Changzhou Textile Machinery Co., Ltd., Jiangsu SEG Textile Machinery Co., Ltd. and Jiangsu Eagle travel Textile Machinery Co., Ltd., and invited them to talk about the harvest and experience of this exhibition.

The audience is of high quality.

Reaction beyond expectations

Whether from the reports of foreign media or from the feedback of domestic exhibitors, the audience of this exhibition is of high quality.

According to the statistics released by the European textile machinery manufacturers' committee, the largest number of visitors from Italy accounted for about 18%, followed by viewers from India, accounting for 9%, Turkey audience 8%, and German audiences 7%, followed by France, the United States, Iran, Brazil, Pakistan and Spain.

Wang Minqi, chairman of Changzhou five ocean Textile Machinery Co., Ltd., said that the "gold content" of the audience is very high, and the proportion of professionals is very large, many of which are international buyers with actual purchase targets.

At this exhibition, there are many spectators who have consulted and purchased the company's booth.

The total number of visitors to the five textile machinery exhibition area reached more than 5000 people, and more than 400 customers and the company carried out substantive exchanges with customers from more than 30 countries, including the United States, Italy, Germany, Turkey, India and Pakistan.

Jiangsu SEG

Bao Dequan, general manager of the limited company, also said that the scale of this exhibition has a larger breakthrough than that of the previous exhibition. At the same time, because of the charging system adopted in the ITMA exhibition tickets, it effectively ensured the professionalism and purpose of the exhibitors.

According to Wu Jianjian, Minister of sales of Jiangsu hawk spinning machine, this is the first time that Jiangsu Eagle travel textile machinery has been exhibiting at the professional spinning machinery exhibition in Europe. The company has received audiences from 35 countries and regions.

Equipment has attracted wide attention.

Domestic exhibitors harvest

According to Wang Minqi, the five foreign textile machinery has brought 3 high-speed intelligent warp knitting machines and many new products of 3D, warp knitting and ITMA2015.

The company's computer lace machine, 4/1 jacquard pressed yarn warp knitting machine, jacquard sandwich, RMD8 double needle bed sports net warp knitting machine, 2885 numerical control double needle bed warp knitting machine, 2295 CNC mesh fabric warp knitting machine and other models have been widely concerned.

Among them, a German customer inquired about the performance of the 2296 high-speed double needle bed warp knitting machine before the exhibition on the first and second days before the exhibition, and formally signed the order third days ago.

The device was purchased by the German company for its branch plant in Thailand.

Carle Meyer group, the world famous warp knitting equipment manufacturer, attached great importance to the five Milan textile machinery's participation in the exhibition.

The head of Carle Meyer, Changzhou, has accompanied two senior leaders including Carle Meyer, including CEO, to understand the company's development and field operation on the five ocean textile machinery booth, and exchanged the development status of the industry.

At the exhibition site, there are nearly 20 agents from different countries who want to become the agents of the five spinning machines. Many companies want to be sole agents.

Wang Minqi was cautious about this.

He believes that through long-term performance review, we can gradually change from trade agent to regional agent, and finally become sole agent.

At the exhibition site, more than 10 customers indicated that they were going to inspect the textile machinery in the near future.

At the end of the ITMA2015 exhibition, the five ocean textile machinery company received on-site visits from customers in India, Columbia and Uzbekistan.

At this exhibition, Jiangsu Eagle travel machine exhibited 3 3200 mm wide equipment, a 472CKF polishing machine, a 331KF raising machine and a 311KF shearing machine.

These three devices are commonly used models for carpet and velvet fabrics after finishing, which can meet the needs of high-end customers, and the recognition rate of customers at home and abroad is relatively high.

At the same time, these devices are wide equipment, which can meet the higher needs of customers.

Wu Jianjian said, because the Jiangsu Eagle travel machine was the only exhibitor to display the equipment for the broad pile fabric, it caused a sensation in the home textiles customer group.

It is reported that at this exhibition, many old customers have not only ordered new equipment, but also exchanged and discussed with the company staff about the technological problems encountered in the production.

This exhibition, Jiangsu SEG textile machinery limited company's harvest is also not small.

Bao Dequan said that this time introduced the company's main printing and dyeing products, such as all kinds of combined machines, washing machines, mercerizing machines and so on.

The main purpose of attending the exhibition is to strengthen the relationship with old customers.

At the same time, the ITMA exhibition is mostly European exhibitors, providing the most direct bridge for China's textile machinery enterprises to go overseas. Therefore, the company has also gained a lot of new customers.

Foreign equipment is beautifully made.

Upgrading of "made in China" image

Wang Minqi pointed out that attending international exhibitions such as ITMA made Chinese textile machinery enterprises see the gap with the industry leader, and also made clear the future research and development direction.

Taking knitting equipment as an example, from the overall level, there is still a big gap between China's equipment manufacturing level and the most advanced international level.

For example, in Carle's Meyer's products, a new product has completely broken through the bottleneck of technology research and development, and has achieved a further upgrade in performance.

At the same time, many high speed equipment abroad, domestic equipment is still unable to achieve.

In addition, there are many types of equipment that have not been produced in China, such as stockings packing machine, single piece clothes shaping machine and so on.

This makes Wang Minqi feel that research and development will never end.

Through the visit to similar printing and dyeing equipment at the exhibition, Bao Dequan thinks that as the "big brother" of the industry, the traditional printing and dyeing machinery in Europe is very high, but from the perspective of development speed, the technological research and development of Chinese enterprises is faster and more vigorously pursued.

Apart from the fact that there is still a gap in China's products in terms of technology research and development, there is much room for improvement in product design concepts and applicability.

In contrast, the equipment manufacturing of foreign textile machinery enterprises is more aesthetic in technology, and this is not purely aesthetic.

Making the textile machinery equipment into "artwork" also requires higher manufacturing technology and standards.

Although the overseas exhibitors exhibited the finishing equipment mostly flat cloth and narrow width equipment, the appearance technology of the equipment was quite outstanding.

Wu Jianjian said, in contrast, China's

It takes time to design and process the appearance.

China's textile machinery products need to be strengthened in terms of functionality, manufacturability and appearance design, as well as humanization design.

China's textile machinery equipment is more mimic European equipment, often have their "shadow" exists, in terms of creativity and breakthrough innovation and structural changes to be improved.

However, the advantage of China's textile machinery equipment is closely following the market changes. The new models can continuously meet the needs of the latest fabric production and adapt to the faster speed.

The domestic spinning machine will enhance greatly in the intelligent control mode, making users more convenient, more efficient and simpler to use.

At the exhibition, the equipment of Eagle swim company attracted the attention of many exhibitors in Europe.

The sales staff of the company clearly feel that more and more foreigners are beginning to take a fancy to Chinese manufacturing. "Made in China" has gradually become the pronoun of high quality in the eyes of customers.

For many domestic exhibitors, this is the first time to take equipment to participate in European professional textile machinery exhibition.

In addition to showing the company's equipment to new and old customers, audiences from all parts of the world have also brought various kinds of machine use.

The information of the process has enabled exhibitors to have a direct understanding of the market situation and the development direction of textile machinery in recent years.

For example, the eagle swim machine understands from the communication with customers that the development of foreign markets is deeply influenced by the import and export tariff policies of customers. For example, Egypt's restrictions on blanket imports will greatly promote the blanket production in the country.

The head of the company said that the acquisition of these first-hand information has accumulated more reliable and effective practical information for the future development of the international market and the accurate search of market focus.