Taobao China Manufacturing Area Or Will Make Up For E-Commerce Defects

The two industry is stationed in Taobao, "made in China".

Taobao's "double 12" promotion war is about to start.

As the highlight of this year's "double 12", China's quality industry innovation and development summit was unveiled in Beijing on the 7 day, "Zhongshan small household appliances" and "Shaxi".

"The two industry belt rate is advanced in Taobao's" China made "zone.

According to the reporter's visit, the enterprises covered by the above two industrial belts show a sharp contrast to the attitude of Taobao's "China made" project: the enthusiasm of the clothing enterprises is high, but the small household electrical appliances enterprises are "unable to raise interest".

The sofa fabric should undergo 15000 rounds of professional equipment for friction test, and the traveling case wheel must stand 4000 yards on the tester belt.

These nearly stringent quality inspection requirements are derived from the "China made joint laboratory".

On the 7 day of the development summit, the China made platform also announced the establishment of the "China made joint laboratory" with four well-known testing agencies at home and abroad, and more than 500 professional laboratories and 5000 inspection experts, from the production to the factory to check the quality of the products.

Such harsh demands did not reduce the enthusiasm of Shaxi enterprises to enter the industrial zone.

According to Zhang Peihua, deputy director of Shaxi town trust Bureau, as of yesterday, more than 30 enterprises in Shaxi had successfully passed the audit to enter the industrial belt.

In addition, many companies have submitted applications and are awaiting audit.

Zhongshan Yi Yi Garments Co., Ltd. is the first to enter Taobao.

One of the enterprises.

"It can be selected as a key industry belt made in China. This is the affirmation of the quality of our products, and quality is also the only way for the garment manufacturers to carry out e-commerce in the future."

Xiao Qiming, general manager of Zhongshan Yi Yi Garments Co., Ltd.

From the Beijing summit, Zhang Pei Hua has a lot of feelings.

Shandong's experience in the construction of Jimo children's wear and other industrial belts left him a deep impression.

Zhang Peihua said frankly, the electricity supplier is not good. An important reason is that there are too many fake and shoddy products, and there is a low price competition among businesses.

Low price determines low profit, low profit means low service level.

This vicious circle is the most fatal threat to the electricity supplier.

Shaxi clothing was selected as the "China made" first batch of key industrial belts, which can be used to brand Shaxi's clothing products in the form of regional brands. It is hoped that Shaxi clothing will be a symbol of high quality products later.

Zhang Peihua said that Shaxi intends to build a Shaxi electricity supplier service center this year to accelerate the improvement of the electricity supplier service system.

"The clothing industry in Shaxi will gradually realize the" three streams normalization ", that is, information flow, logistics and capital flow closed loop.

Zhang Peihua said.

Small household electrical appliance enterprises "can not afford to raise interest"

Although it was also selected as "made in China", it is also related to Shaxi.

In contrast, Zhongshan's small household electrical appliance industry belt is "quiet".

On the 7 day of the summit of China's quality industry innovation and development, only the government of Shaxi sent representatives to attend the summit.

Why is there a big contrast?

Ceng Fuhua, general manager of Zhongshan Omo Clothing Co., Ltd. believes that every electronic business platform has its own advantages.

Taobao platform is a good channel for the clothing industry.

But for small appliances, other platforms may be a better choice.

Jiabao Appliance Co., Ltd. is located in Huangpu town, mainly for the Galanz, the United States and other brand-name household electrical appliance enterprises to do parts foundry.

"The orders of these large enterprises can account for more than 80% of the annual orders of the enterprises, and the rest of them can be won through the two small household appliances exhibition in spring and autumn."

A person in charge of the enterprise said that many orders of Huang Pu's small household electrical appliances enterprises came from the small household appliances exhibition, but also sold on the Alibaba platform, but accounted for little.

The small household appliances exhibition mentioned above refers to the two year China (Huang Pu) small household appliances fair.

The appliance exhibition is sponsored by HC. HC network has been deeply cultivated for many years in the PRD appliance industry, and has a great influence in the B2B market of the PRD appliance industry.

The main products of Zhongshan Lian Bang Electric Co., Ltd. are cold fog fans and air humidifiers. The market segments of cold fog fans in China occupy more than 60% of the market share.

Reporter search found that the product in the cold fog fan sales list ranked first, and monthly sales volume is second times more than two times, on the Taobao platform, there are also sell products, but mainly third party sales.

For "China made", Li Yuying, the company's head, said that it was not very well known at the moment and could not be further evaluated.

The supply chain tends to be "younger" at both ends.

The "two generation" of the Internet is rising.

According to the official data released by Taobao, "Chinese made" is only 8 months online, but it has achieved an average daily sales of more than 40 million yuan, and its products have won the favor of 85 domestic consumers in China. After 90% of the consumers made 85 in China, more than 80% buyers were "little fresh meat" after 90.

At the other end of the supply chain, from the Yangtze River Delta to the Pearl River Delta, more and more "two generation" are gradually taking over the Chinese manufacturing enterprises. They know better how to use the Internet platform to innovate, and enhance the marketing channel and brand of the manufacturing plant.

Ceng Fuhua, general manager of Zhongshan Olympic Garments Co., Ltd. is one of the above troops.

He is 30 years old, and his father has been engaged in underwear production for more than 10 years.

After seeing the development trend of electronic commerce, he set up an electric business enterprise alone a year and a half ago. At present, there are 12 people in the team.

Ceng Fuhua told reporters that more than 3 months ago, he learned that there was a project called "China made". After more than a month's preparation, he passed the audit of the industrial belt smoothly.

"Although our company is a foundry, the main products are high-end products.

The higher the quality requirement of the "China Quality" project is, the more beneficial it will be for us.

Ceng Fuhua laughed.

The above demand comes from the real dilemma of enterprises: Orme clothing began to engage in e-commerce business more than a year ago.

Because of the late entry, Taobao merchants are numerous, and many of them are taking the price war route.

"If we really have such a strong support from the platform side, it will be a very good opportunity for us."

According to Ceng Fuhua, at his side, like him, he was a good leader from his father's generation, and he was keen on electricity providers. There were four or five others.

At present, these "two generation" are also stationed in the "China made" Shaxi.

Industrial belt.

Zhang Peihua believes that, on the other hand, the younger generation of Chinese consumers who are in a rising period of high quality demand higher quality goods. At the other end of the supply chain, a big wave of "the two generation" is also using its own understanding of the Internet to write the entrepreneurial story belonging to the younger generation.

The younger supply chain makes Zhongshan more dynamic.