Ming Shang Brand Loves To Find A Young Star To Do As A Spokesperson.

Fashion brands love young and small coffee as spokesmen, not because they are cheap.

Grace Doff (Grace Dove) plays the role of a Native American wife (played by Leonardo Dicaprio) in the new movie "The Revenant".

Prior to that, she played only a minor role in an obscure low cost movie, and she was also a guest actress in an action adventure sports documentary.

The upcoming Western thriller is directed by Alejandro G. I rritu, Sandro Gonzalez Inarritu.

Inarritu's last work, bird man, swept the Oscar awards in March this year.

Once FOS studios started promoting this $60 million wilderness movie in twentieth Century, it could become a powerful contender for Oscar's nominations in 2016.

Dover, as the only female actor in the film, will also have the opportunity to become the spokesperson of the main fashion advertising activities.

In recent years, the debate over whether the new generation of actors has been launched or faithful to Hollywood's first-line stars has become increasingly fierce.

In fact, Hollywood's leading stars have dominated major luxury activities for a long time.

The role is no exception.

However, the attraction of unknown faces is also varied.

How the designer arranges the audition and chooses the right model for the brand show is the top secret in the industry.

But they always watch the red carpet show at the festival.

In November 6th, the Governors Awards (Oscar prize) was held in Hollywood. It also officially opened the curtain of the awarding season.

We are always watching the trend of red carpet, and we will start offering invitations to talented newcomers for their premiere and celebration activities in their own brand clothes.

Assigning roles to unknown newcomers, whether in advertising or in fashion movies, is a cost-effective business.

Although there is a risk in such a practice, it would be a wise move if a spokesperson of a brand chooses to succeed in the end.

Social networking drives the development of this trend, giving the brand an unprecedented opportunity to communicate directly with consumers, and a person with enormous influence on the social network can be selected by the brand.

Allegedly, Kendall Jenna (Kendall Jenner) has been able to get Estee Lauder's contract, partly because she has 15 million fans on Instagram.

By contrast, the four actresses in Miu Miu 2015 autumn Advertisements -- Madison Brown (Maddison Brown), Hayley Gates (Hailey Gates) and Mia Goss (Mia Goth) -- have only 38 thousand and 700 fans on Instagram.

Miu Miu spokesperson Stacy Martin (Stacy Martin) and Prada menswear model Michael Shannon (Michael Shannon) do not use social media at all.

Miuccia Prada (Miuccia Prada) said that actors have the ability to fashion personification and combine seasonal products with their stories.

Miuccia has selected suitable actors for Prada men's advertising campaign since 90s of last century, and selected a number of new generation actresses for Miu Miu advertising.

"Cinema has always been my interest and passion," Miuccia said. "Through Miu Miu and Prada,

I like to give footnotes to a role and a personal story.

Miu Miu has chosen spokesmen for the season to strengthen the attitude and ideas of advertising activities.

Some experts have questioned the role of new people in selling fashion products.

Peter Hess, the co director of Creative Artists Agency's commercial support department, Peter Hess, doubts the influence of anonymous people in fashion advertising.

"Brands employ the best photographers, hairdressers and makeup designers -- and if there are millions of dollars in advertising campaigns, the Actors looking for brands generally need to have reliable performance," Hess said.

But then he listed some influential professional actors, including Julia Roberts, Jennifer Lawrence, Sarah Jessica Parker, Nick Kidman, Kate Winsleet, Bradley Cooper and Clif Clif.

Since Eddie Slimane (Hedi Slimane) took charge of the creative director of Saint Laurent Paris in March 2012, the brand model contract has been signed with musicians only.

His models include promising musicians, forgotten rock stars and unknown trash rock artists from Losangeles pubs.

These musicians are on the T stage of men's wear or sitting in the front row of fashion shows, and they are also undisputed protagonists in St. Laurent Paris's quarterly music advertising campaign.

Musicians really wake up the sense of decadence, which is the spirit of St. Laurent's rebellion in Paris.

But Slimane also said that he appreciates these artists simply because they know how to show on the stage.

Newcomers rarely have the chance to be photographed by the paparazzi wearing the latest designer backpack, and a brand spokesperson must do so.

But the newcomers and the newcomers are attracted to big brands because they have no baggage.

"Many

The reason why some famous models are chosen as spokesmen is that the light of some big stars will cover the design of the product, so that they can't achieve the advertising effect, "Michaela Erlanger (Miceala Erlanger) said.

Michaela is a Hollywood stylist. Under her pformation, African soap opera star Lupita Nyuno (Lupita Nyong 'O) successfully won the Oscar Best Supporting Actress Award for "12 years in slavery".

At the same time, he also helped Ni Yong win the advertising contract of Miu Miu and the ambassador of Lancome Lancme (Paris Paris).

Previously, the ambassadors of Lancome Paris included Roberts and Winslet.

He believes that the use of new generation actors can enhance the brand's endurance.

"In the eyes of outsiders, the opening of promising actors means that brands are supporting them," she said.

Cooperation with newcomers in the entertainment industry may be a risky move for the brand, but history shows that this practice has created some lasting relationships for some designers. As time goes on, this lasting relationship provides value for their brands and helps them establish a pre contact with future consumers.

In 1979, Giorgio Armani launched a pioneering collaboration with young actors to promote their partners.

Performing costumes for Richard Gere (American Gigolo) is the first step for Armani to become the world-famous Italy fashion brand in the world. (Gere)

At that time Richard Richard became popular in Hollywood.

"American dancer" is the most surprising but effective way of my fashion layout, "Armani wrote in a written statement.

"Cooperation with young people is always stimulating," he said. "They are brand new and fresh faces. They have modern ideas of advancing with the times."

Dior Homme

Before Boyd Holbrook (Boyd Holbrook) starred in the Netflix hot play "Narcos", he has played a number of small roles.

As spokesperson for Dior Menswear, he appeared in Dior's Spring Show in 2016, and also played a documentary on Dior and I.

LV

Danish girl, Alicia Vikander (Alicia Vikander), has become a new spokesperson for LV. She participated in the 2016 LV early spring series exhibition at Palm Springs in California, and appeared in the latest promotional video entitled "the spirit of tourism" with Michel Williams (Michelle Williams).

MIU MIU

"The research on young movie stars is uninterrupted - watching movies and meeting people. Observation is very important for our work," Miuccia Prada said.

Miu Miu's advertisements this season include Madison Brown, who made her debut in Strangerlan. Mia Goss played a minor role in Everest. Stacy Martin played the upcoming horror horror film "Tale of Tales" and Hayley Gates, who played a small role in Ricky and lightning.

In March of this year, Tobias Jaso (Tobias Jesso Jr.), the Temples rock singer of the British rock band (James Edward Bagshaw), and the legendary Joni Mitchell Joni Mitchell and Marianne Faithful from the first album "Goon" were released to the St. Laurent music advertising campaign.

Who is next?

Ella Cortland (Ellar Coltrane), who finished the big screen debut at Boyhood, put on Armani and Isaia men's wear in the 2015 awards season.

He also signed a contract with Wilhelmina model company. He enjoyed the VIP treatment in the Fendi spring men's wear show in 2016. He then took the sci-fi thriller "The Circle" which will be shown in 2016.

Grace Doff, a Canadian actress, announced on Instagram that she played the little plum's wife in the hunters.

As for the difficult process of making films, she wrote: "the biggest lesson of taking the film is that being an actress is not a bright thing."

Her perception is likely to change dramatically after the end of the awards season.