Garment Industry Changing Thinking To Seek Upgrading And Development

Garment industry farewell to manufacturing to service pformation

Bankruptcy and merger are the pronoun of 2015 garment industry, combing 2015.

It is easy to see that the practice of domestic apparel brand acquisition and integration is frequent, and the news of the bankruptcy of garment factories in the upper reaches of the industry is endless, which has aroused wide discussion.

In fact, whether upstream bankruptcy or downstream investment and merger, reflects the overall downturn in the apparel industry, the industry needs to be pformed and upgraded.

In the adjustment period of industrial pformation and upgrading, the garment industry which once relied heavily on manufacturing began to attach importance to other meanings of clothing, and realized that the garment industry is both a service industry and a fashion industry, and also a high-tech industry.

Bankruptcy and merger into mainstream

Recently, the news that GXG was bought by LV industry fund came out.

The news said, LVMH group's private equity fund L Capital Asia is looking for $130 million loan, and this fund will probably be mainly used to buy GXG brand 70% stake.

However, the Chinese operators of the GXG brand in Ningbo, the public relations department of zhe Mu Shang Holdings Limited, told reporters that the news was not true. The company had no intention of investing in financing in the near future.

Although the news that GXG will be bought has been officially denied, this year, the investment and financing between Chinese and foreign garment industry is very frequent.

A large number of capital surges in the clothing industry, whether it is capital related enterprises such as cross border crossing, star wardrobe and Jim brothers, or invest in acquiring the brand of e-commerce such as Inman and seven grid, or buying foreign brands' proxy in China. With the help of capital, many garment enterprises are trying to reshape the industry pattern.

Capital in the industry set off a round of mergers and acquisitions, textile and garment industry began to "integration of industry and finance" (that is, the combination of industry and Finance), Sun Ruizhe, vice president of China Textile Industry Federation, said that China's textile and garment industry embraced the capital market at that time.

Compared with other industries, China's textile and garment enterprises are listed on a smaller scale, have huge growth space, and are changing from past manufacturing to enterprises that attach importance to terminal products or brands. More attention is paid to brand enterprises' capital market, which is a direct reflection of the results of structural adjustment of China's textile and garment industry.

But in the upper reaches of the industry, many small and medium-sized garment enterprises have gone bankrupt and become the focus of the clothing industry.

Once "made in China" is famous overseas, and China is also a big manufacturing country in the world. Now, with the promotion of China's industrial upgrading, the textile and garment industry as a typical representative of China has ushered in a series of changes, and many enterprises have gone bankrupt.

In bankruptcy this year.

On the list of enterprises, Zhuang Ji, Hongjian group, five ocean printing and dyeing, Shandong LAN Yan group, East China textile mill, Bao Li Jia, Lining and XTEP's core suppliers, Jaron clothing, etc., are well-known in the industry.

When visiting the Chinese clothing association, it was found that many small and medium-sized enterprises were more and more shrinks due to the bad retail environment at home and abroad.

"Because of their low ability to resist risks, high dependence on orders, coupled with increased production costs, the impact of the downturn in the garment industry on them is relatively large."

Yang Jinchun, Secretary General of China Fashion Association, said in an interview with the China Commercial Daily reporter.

In this regard, some witnesses that many garment enterprises are closed to the tide have more say.

An insider told reporters that he had seen a town.

Factory owner, because of wages, ran four or five stores only to borrow hundreds of dollars.

Seeing this scene, he sighed with emotion: "business is slump, workers are not seen in the factory, and everyone is out."

A Zhengzhou women's wear print division told reporters that in the past, when the industry was good, the garment factories in Zhengzhou's largest clothing processing village were constantly producing and processing all day and night, but now one night, the streets are crowded.

As a member of the garment industry, Fan Youbin, general manager of the Costa apparel limited company, said in an interview with reporters: "all the people who come into contact with the industry feel that the situation is not very good and the future is uncertain."

As described above, data from the Ministry of consumer goods industry of the Ministry of industry and Commerce showed that the number of enterprises in the textile industry increased by 6.6% from January 2015 to September.

From the continuous growth of the number of deficit enterprises, we can see that a large number of enterprises are struggling to survive.

Behind the bankruptcy of small and medium-sized enterprises or the production of archives, it reflects the recession of China's garment industry.

The above plate maker sighed, "no one can do that. It is only two months away from the new year. It is uncertain whether business can get better."

Although the number of small and medium-sized garment enterprises in China has gone bankrupt or broken down this year, there is no way to count the production, but there is no doubt that it is the same as the merger and acquisition of clothing brands.

Many enterprises are facing bankruptcy because of the slowdown.

Zhu Qinghua, a researcher at CIC light industry, told reporters that from the point of view of industrial development law, bankruptcy and mergers generally occur simultaneously in the downturn of the industry and the great changes in the market environment.