Shops Are Permanently Rent Free? Changsha Gao Ling International Trade City Subverts The Traditional Way Of Playing

From November 21st to November 26th,

There is a lot of noise on the spot of investment recognition. The most frequently heard phrase here is "permanent rent free".

How to "permanently rent free"? According to the investment policy of the kaolin International Trade City, merchants who earn an annual turnover of 1 million yuan can get 1 concessions from the standard places.

It is understood that the annual turnover of 1 million is not difficult for small commodity wholesalers.

This also means that "permanent rent free" is not empty talk: many businesses can easily reduce operating costs and enjoy the benefits of rentals free.

This is very popular with a large number of merchants. Mr. Zhang, who is doing business from Zhuzhou to Changsha, said that under the impact of the Internet, the business mode of relying on traditional "guarding the facade and making money" has ceased to exist, and the kaolin international trade city has solved Mr. Zhang's mind. "Many former customers chose to buy online, but I would not do it. I could only see that the rent of the shop was getting higher and higher, and the sales volume was less and less."

Mr. Xie couldn't wait to find a job.

The cost of doing business has decreased a lot.

That's quite the same. So I put in hundreds of thousands more for stock and stock, and I could get some better products. My profit margin was much larger, so that I could have more capital to expand my business.

The 4 mode of Commerce and trade raised by Gao Ling is linking up online and offline, not just a physical version of Tmall.

"Thank you!" said Mr. Xie excitedly.

Miss Xu, who runs mother child clothing in River Street, told the author that since last year's announcement on the scope of housing levy for new Shanhe Street shanty towns pformation project, she has been concerned about the new market developments in Changsha, and is ready to find suitable shops. "Since incense holdings entered Changsha to invest in the construction of kaolin International Trade City, I have always hoped that the small commodity market can be built up. Now, the kaolin International Commodity City has not only been built, but also has launched the" permanent rent free "policy. It's really great!" 0 rent "can let me out of the pressure of funds!" under

Of course, some businessmen are doubtful about this. They will be free forever. How can they recover their investment cost? How long can this "volunteer" behavior last?

According to the planning director of Kaoling International Trade City, the "rent free" policy launched by Kaoling is not simply converting rent into other hidden charges, but by means of property appreciation, matching value-added, capital re-use, and value-added services, so as to achieve market and business interests.

When merchants make money, the market prospers; merchants do not make money, and the market does not yield.

Take financial appreciation as an example: in the future, kaolin International

The annual business quota of a merchant will be confirmed through the designated POS of the state-owned bank or the flow of funds.

To a certain extent, this mode can be interpreted as the "solid version of Tmall + balance treasure", which will form a huge pool of funds.

These funds can be reinvested into the capital market to obtain investment returns.

Besides, once the "rent free" mode is successfully drained, the market side will have more additional benefits.

For example, through the prosperity of the market, the value of the property will be increased rapidly, so that the profits of the listed company can be gained from the capital market.

The relevant person in charge of the kaolin project calculates an account: Taking the 800 thousand square meters of the small commodity city as an example, the property adds 10 thousand yuan per square meter, which is equivalent to 8 billion yuan from the capital market.

Kaoling's subsequent development of apartments, office buildings, residential, supporting commercial street and other related facilities can also achieve value-added returns.

For high-quality merchants, as long as it is normal business, 100 in case of running water is not difficult to meet the standards, not only can enjoy rent free, but also through financial cooperation with bank POS machines and deposits to obtain financial support.

After "permanent rent free", the lower cost of merchants will attract more high-quality merchants to enter the market and drive the prosperity of the market as a whole. This will also drive the appreciation of the market property, and the rapid increment of the property will also exceed the rental income.

The end result is that the market stakeholders will achieve "win-win", that is, market construction can achieve profit in property appreciation, profit in supporting services, profit in capital reutilization and value-added services, and the business cost of merchants has been reduced, competitiveness has been improved, and high-quality value-added services have also been obtained. For resource support providers, resources sharing and complementary advantages can be realized, and value-added services revenue.

"Under the" Internet + "dominated economic environment, more and more business cases show that the commercial logic of" wool on sheep "is outdated.

We are now trying to use the Internet's thinking to operate professional stores, "let the wool be on the dog, and the pig will pay the bill."

Planning director of Kaoling international trade city.

It is worth noting that providing "permanent rent free" is only the first step of the "Long March" of Changsha kaolin international trade city. According to Lu Guojun, the assistant president of Xiangjiang holding group, it is not only a permanent rent free, but also the high mountain international trade city will provide more quality service for the merchants to be in the business.

"Kaoling international trade city has never been bold innovation, with other people do not dare to think of the permanent rent free policy, to subvert the drawbacks of traditional markets, to take practical action to achieve the 4 mode of Commerce and trade, and fulfill the promise of 4 business service providers."

Lu Guojun said.

The "permanent rent free" nature has caused a great stir in the industry. The industry has said that for the traditional wholesale market, "rent is king" is the mode that it has been adhering to, and the "permanent rent free" initiated by the kaolin international trade city is a completely subversion of the traditional market concept.

In this regard, the industry experts have expressed their optimism. Jiang Jun, a visiting professor of Harvard University and an expert in urban space research, said that the 4 mode of "commerce and Trade Zone + Intelligent trade network" is to upgrade the market players from a single "developer + operator" mode to "merchant service providers and market partners".

Xiao Yimin, director of the Institute of economics, Hunan Academy of Social Sciences, said: "this mode is a new direction for the market to be extremely good. This mode is absolutely feasible.

The development of China's modern commerce and trade market is only 30 years old. It is still in the traditional operation mode of extensive operation. "Permanent rent free" is actually a business investment and a new direction for the market.

The new model of "permanent rent free" is a subversion of the traditional wholesale market "rent is king" mode, which is conducive to promoting economic development and integrating social resources.

It is hoped that we can build a "closed loop" by the new mode and share resources and create value together to stimulate the new vitality of the market economy on the basis of "win win and mutual benefit".

Zhang Chuanxi, Secretary General of the National Federation of furniture and decoration industry, commented.

Liu Yueping, President of Guangdong apparel and apparel industry association, believes that the key to whether a market can be done is to see whether it can quickly form a business circle effect. "Kaolin International Commodity City integrates market resources, complies with the trend of the times, and boldly adopts the new model of" permanent rent free ", which has greatly realized the win-win situation of the market.

The new mode is in line with the current market development rule and is the inevitable trend of market development.

"It is equivalent to the rent that should be collected and the investment back to the merchants. It helps merchants to make bigger and bigger businesses and help the market grow faster and stronger so as to complete the rapid occupation of the market share and the rapid expansion of the market scale. This mode is a new direction for the market to be good, and this mode is absolutely feasible," Xiao Yimin said.