In 2015, Leather Industry Experienced Changes, And There Was A Slight Extravagant Wind.

All along, people have an awe of leather. Their luxury, noble and wild image has long been popular among women, and has become the target of more and more female consumers.

The demand for leather is increasing day by day, and leather is undergoing a revolution.

Old aristocracy

Walk down the altar

Insiders said that domestic mink and other farmers increased year by year, affected by this, leather prices gradually dropped, the current price declines basically around 20%.

Affected by this, the former noble luxury goods began to walk down the altar and move towards the public, becoming an important trend in the leather industry.

The pformation of leather raw materials directly affects the price of leather products.

From the consumer group of leather goods, 80% of them become the main force of consumption. This kind of consumer group is more concerned about the differentiation and individuation characteristics of products, which directly determines the fate of leather products going down the altar.

The popularity of light luxury has led leather products to thousands of households.

When the leather products went down the altar, the light extravagant wind also rose.

Mr. Wu Luming, founder of Limited by Share Ltd in Zhejiang, thinks that

The popularity of light luxury is a change of consumption style and consumption concept. When the traditional luxury brands stop consumers, and the existing popular brands can not meet consumer demand, the luxury goods are born.

Mr Wu said that light luxury represents the pursuit of life details. It is regarded as a way of respecting life and has nothing to do with wealth and status. This is also in line with Noah's advocacy of a modern woman's high quality and happy lifestyle and the pmission of self-confidence and elegance.

In order to enable more intellectual women to enjoy the distinctive lifestyle of leather culture, all the leather products of noo are finished by first-class designers at home and abroad. The pursuit of every detail makes the promise of the company's commitment to the corporate values.

Since the opening of Tmall and Jingdong flagship store, tens of thousands of female consumers have been benefited, and leather products have become a reality for thousands of households.

Natural material + private ordering makes light luxury more crazy.

Natural pursuit of environmental protection today, natural material is naturally the focus of light luxury.

On the basis of natural materials, it adopts the most advanced handicraft making, and endows it with the international popular design concept. For such a leather product, the extravagant nature is obvious.

And the appearance of private ordering is even more endowed.

The inner spirit combines the individual clothing requirements of consumers with natural materials and fashion design, and makes leather products more humanized.

Insiders say that "light extravagance" is a rational analysis and affirmation of cost performance for self needs, and details and quality are the main points.

The popularity of light luxury has brought new opportunities for the leather industry.