From The Key Words, What Will Happen To The Electricity Supplier In 2016?
2016 is coming, competition and integration. Online retailers What changes will be made in relation to traditional enterprises? Internet Retailing What stage will it enter? What are the brand and service providers' judgements about the trend of the electricity supplier?
Female consumerism
Honey bud Founder and CEO Liu Nan: the number of births per day is 12 among 100 people in China. There are 18 million newborns in China every year, and 18 million will soon become 21 million to 22 million after the second child is open, so the Chinese mother to child business is 10 times the size of others. At the same time, after the 1980s, the concept of child rearing has changed, and the globalization of information sources has determined the globalization of the mode of child rearing, and at the same time, they have greater demand for globalized products.
winner-take-all
Deng Tianzhuo, vice president of Jingdong group: whether it is retail or the Internet, the two industries share a common feature, that is, winner takes all. "Before everyone felt that this industry is different. I have regional reasons and category reasons. But what is happening in the market today? Is the original highly fragmented brand highly centralized? We see too many super mergers and acquisitions, especially in the retail sector, and the future retail concentration will be higher and higher. Even though the concentration of retail channels in China is far from enough, China's TOP100 retailers account for less than 10% of the total value of the total, while the United States is 50% to 60%, so our concentration is not enough, efficiency is low, which is why the online development is faster.
Chinese women
Feng Jialu, vice president of vip.com: Chinese women are richer and more powerful, so women get the world. First, because of the independence of Chinese women, they have more decision-making power in money and family purchase. Secondly, although the three or four line women do not work more than the women in the first and second tier cities, they have more time to understand the brand and stimulate more interest in buying, so the difference between the one or two and three or four line women in consumption level has basically disappeared.
Micro spring
Chen Yuxin, the founder of the technology, has experienced a roller coaster development in the past two years. From the previous sprouting to the craziness of 2014 to the cliff slide of 2015 this year, it is the only way for the industry to evolve and advance. But why do many people think that micro quotient is not working? This is a psychological problem. In fact, the spring of micro quotient has not yet arrived. The idea that micro business has been advocating is to sell any commodity, not limited to Korean cosmetics, and so on. Therefore, the mission of micro business is no more than retail.
Membership management
City Beauty Group Vice President and CIO Sha Shuang: City beauty made their official website into a "member mall", when the city beauty thirty million members on the above to buy, in fact it is on the above points exchange and integral management, at the same time has completed the sale on the official website. Whether it is to support the enterprise's sales channel is B2C or B2B, or sales in various communities, member lifecycle management should be carried out.
Flexible production
In the production and circulation of consumption, there are several major demands that are the origin and thinking of innovation and development services of SF. For example, it can support flexible production and personalized customization. In the future, production will be done on a small scale, fast and individualized, and even early sale can be done, and agile production can be promoted according to pre-sale orders, so as to enhance the agility of the supply chain.
Full channel construction
Yan Jieting, general manager of Gloria electric business: at present, the problem that the clothing enterprises are facing generally is from the supply chain to the purchase, then to warehousing, transportation and stores. This process can not achieve the through-train, so Gloria hopes to solve this problem through the construction of the whole channel. Gloria company set up CRM team, O2O team, BI business intelligence team and official website team, and cut off the original Gloria electric business brand, merged into a unified brand, and all design supply chains merged together, so that the commodities of all channels could be controlled by the head office.
Internet Retailing
Chai Yueting, chairman of the expert advisory committee of the national e-commerce demonstration city and professor of Tsinghua University: first, the era of high speed development of electronic commerce has indeed arrived this year. Two, according to the size and speed of the current growth of electricity providers, the next turning point will be around 2020. Three, Internet retailing will be the main form of the development of the electricity supplier. That is to say, the main form of B2B transaction will also be network retailing, and the concept of wholesale will disappear forever.
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