What Should Micro Traders Do In 2016? Keep Away From Micro Quotient?

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They began to be the media age, 2016.

What should we do? Is it to continue to brush, or to escape from micro businesses, or to pform into Taobao?

Recently, a lot of people have been singing the decline. Some even say that 90% of the micro dealers will die.

I have reservations about this view.

However, throughout the 2015, the development of e-commerce, especially the development of mobile electricity providers, has been a big blow to a certain extent.

This can be seen from the Baidu index.

In addition to the Spring Festival boom, the word "micro shop" has shown a stable state of fluctuation for the rest of the time. Basically, the search index of 15000 indicates that the flow rate of the micro shop is basically stable, and its position in the market should still be acceptable.

Then I'll take a look at the sprouting shop that has been very strong recently.

After the official renaming and repositioning in August of this year, Meng shop developed a strong momentum of development.

Especially after entering the golden nine silver ten, the search index burst up to the 80 thousand mark.

And the situation of micro businesses is almost failing.

Quotient, like roller coaster, fluctuates.

However, from the last few months, individuals feel that micro business has entered a stable period, or a pitional period. This pition period should be a wait-and-see attitude towards micro business.

Therefore, based on the above data, in the field of mobile electricity providers, the current situation of micro businesses has been less than half of the previous peak value.

The platform is covered.

In the next development, micro businesses will be subjected to external pressure as well as internal pressure from WeChat itself.

So, in view of the above situation, what should we do on the basis of WeChat's e-commerce mode?

Based on WeChat's electricity supplier mode, what should we do?

I think from the past cases, we can peep into it.

On the Internet, with content business as the key word, there will be many articles with deep vision. One article was written in May 2012, that is, when WeChat just came out for more than a year, WeChat public platform has not yet come out.

The article refers to the electricity supplier, in fact, it is content. What you see on the Internet is the content that has been extracted. They appear in front of us through words, pictures, music, movies and so on.

The e-commerce website sells content rather than actual products, and the product itself is actually an aftermarket for sales content.

In the future, who can do business in this area, the author's answer is Tencent.

Because Tencent understands the importance of content deeply, all products are all about content. All content related new models will intervene and make product experience better, or make content richer.

Why hasn't Tencent started to do it yet?

Because now ROI is too low, far from advertising, games and other high returns.

Time can make non precision customers become accurate. Now the online shopping groups are immature. After 85, they will have more purchasing power. When they grow up after 00, the electricity supplier will be very good.

Then, standing at the end of 2015's timeline to see what he said, do you think the status quo is so?

In August 2012, WeChat came out of the public platform and began to focus on personal brand building. We hypothesized that the public platform was initially set up in the main direction of electric business, but now you can see that the content has become the greatest value of public platform.

After gathering a large number of users, Tencent began to set up a service oriented electricity supplier mode, such as the WeChat store.

However, this mode failed, so in the end, WeChat officials adjusted the service led link function.

The essence of the service number is to improve customer service and membership management, not to sell goods by electronic business.

Content based public platform has become a new world for media and advertisers.

These people are naturally sensitive to content. They may not understand the electricity supplier, but they are deeply researched in content.

With the unique content oriented public number, after the accumulation of enough users, the choice of the realization of the electricity supplier mode is a matter of course.

For example, the logical thinking is to do the content; ten point reading is more intuitive, that is knowledge.

The ultimate direction of profitability, of course, is a good aspect of the electricity supplier, and in addition to the content oriented mode and the electricity supplier, there are more cash realizable methods, such as members, such as offline gatherings and so on.

In addition, it is a community forum based on content.

In July this year, Mei pomelo, the first female assistant, launched the community e-commerce platform, shaddock street. Initially, the Xiaohong book, a shopping and communion community, changed its direction twice and became a community e-commerce platform based on cross-border merchandise sales.

Why can these APP be pformed into electricity suppliers?

In fact, the answer is obvious. Besides money, it is content.

With the improvement of people's living standard, consumption is also upgrading. Especially in the female electricity market, such as mother and baby, skin care and so on, more people begin to pay attention to quality and brand.

However, in the current situation of low price volume or even counterfeit goods in China, it is difficult for consumers to rely on simple graphic descriptions to get better products.

Therefore, through community interaction and trust in gradually established connections, trust will eventually become a value, and the spread of value based on trust will surely be more reliable than the simple way of dealing with pactions.

Now there are many APP like Xiaohong book, especially in the field of skin care, maternal and infant health care, because these areas rely on brands very much.

When the platform is trusted, the brand is also trusted.

How to get the platform to trust is to make the content in the platform truthfulness, the authenticity of the characters, and the authenticity of the products.

Then, in the light of the current micro business, from the beginning of the screen to the screen now, it is almost in a lively way.

Especially when some big coffee began to sing the decline, everyone began to feel uncomfortable. So they began to doubt themselves. Is this the right thing to do?

In fact, doing business is a simple thing for some people, but for some people, it is really not a job.

So many people will ask me, why do you do so well?

Well, here, I tell you, I'm not doing a good job.

Because I see more people than I do.

From them, I learned how to look at things from a larger and farther direction, and then how to guide all the plans in this direction.

Business is actually a question of a university. Even if you open a breakfast shop, you will not be able to compare with others.

The simplest way is to do a good job of customer experience, so you need to study well.

Near my neighborhood, there are at least 5 breakfast stalls. When eating noodles, only one provided laver soup, and several peanuts were placed in the noodles.

This is the grasp of customer needs and the analysis of competitiveness.

Therefore, in 2016, when the micro business tends to be stable, let the relatives and friends curse you in the Spring Festival.

Because you don't know how to do business, you brush your friends circle every day, which makes people feel good.

If you look at this article, you haven't seen anything yet. Please look at it several times. If you haven't seen the meaning of it 10 times, I urge you to cherish friendship and keep away from micro quotient.