2015 Textile And Garment Industry Brand Value Assessment Results Announced

List of textile and clothing brand value list released in |2015

In December 12th, 2015 China brand value evaluation information release was held in Beijing.

The evaluation is based on 21 national standards, and 4 national standards are being launched.

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What brands are listed on the list?

34 enterprises in textile and garment industry

Serial number enterprise name brand strength brand value (100 million yuan)

1. Bosideng Limited by Share Ltd 923.0207.25

2, YOUNGOR group Limited by Share Ltd 914.2 182.83

3, Jiangsu Sunshine Group Co., Ltd. 892.6 144.12

4. Ningbo Shenzhou Knitting Co. Ltd. 905 117.49

5, Lu Tai textile Limited by Share Ltd 905.8 67.23

6. Zhejiang Jie Lai Ya Textile Group Co., Ltd. 905.4 60.10

7, Shandong Nanshan Textile Garments Co., Ltd. 860.8 52.06

8. Changle Heng Shen synthetic fiber technology Co., Ltd. 843.8 30.31

9, nine herd king Limited by Share Ltd 898.6 29.64

10, the 888.2 of the Group Limited, 29.08

11, Luo Lai home textile Limited by Share Ltd 910.028.83

12, Guangdong City Beauty Industry Co., Ltd. 856 24.46

13. Qingdao red collar Group Co., Ltd. 883.6 23.72

14, Fujian seven wolf industrial Limited by Share Ltd 902.6 22.27

15, Jiangsu sunshine Limited by Share Ltd 880.618.93

16, XTEP (China) Co., Ltd. 880.2 13.15

17, an Li Fang (China) Garments Co., Ltd. 896 12.74

18, Fujian Xinhua Limited by Share Ltd 873.2 10.64

19. Shenzhen 895.810.02 Co., Ltd.

20, Sheng Hong Group Co., Ltd. 877.6 9.54

21, Wan Shi Li Group Limited 883.09.42

22, Shanghai mercury home textiles Limited by Share Ltd 893.49.41

23. Shenzhen Hui Jie group Limited by Share Ltd 890.08.64

24, Liaoning Huafu Industrial Limited by Share Ltd 794 8.62

25. Shandong gold Weaving Co. Ltd. 870.4 6.67

26, Fujian Kai Bang nylon Technology Co., Ltd. 830.2 6.56

27, Yantai Taihe new material Limited by Share Ltd 861.4 6.56

28. Jiangsu Dong Du Textile Group Co., Ltd. 865.4, 5.93

29. Jiangsu Dong Du Textile Group Co., Ltd. Dong Du 865.4 5.01

30. Jiangsu stately Group Co., Ltd. 858.43.80

31, Jiangnan cloth Clothing Co., Ltd. 885.22.80

32, Hongtai (China) Co., Ltd. 822.4 2.32

33, Zhejiang daily textile machinery Limited by Share Ltd 821.4 1.79

34, Xinshen Group Co., Ltd. 860.4 1.68

The first time in May this year, the General Administration of quality supervision and Quarantine issued the notice to carry out the brand value evaluation in 2015. Experts from the professional and Technical Committee and the evaluation working group of the China brand building Promotion Association evaluated the value of each brand.

Design industry: agriculture,

Machinery and equipment manufacturing, energy and chemical industry, household appliances manufacturing, building materials and building decoration, electronic and electrical, beverage and beverage, food processing and manufacturing, biological medicine, metallurgy steel, automobile and accessories manufacturing, printing and paper making, catering, finance, information industry and other industries.

List: to implement the requirements of "strengthening quality, standards and brand building" put forward in the 2015 government work report, and cultivate a number of competitive well-known brands to enhance various industries.

Promoting the pformation of Chinese products to Chinese brands.

It is necessary to apply for entry to this list, and not to apply for it.

The reporter learned from the Quanzhou brand center that the application product brand should have a high reputation in the industry, and the product market share is the leading factor. It has been profitable in the past 3 years and is at the leading level in the industry.

And voluntary participation, no charge!

Then, how do we calculate the brand value?

The AQSIQ commissioned the China brand building promotion association to organize relevant experts and technical institutions to carry out this brand value evaluation.

The evaluation method is based on the "brand evaluation brand value evaluation requirements" (GB/T 29187-2012), "brand evaluation multi cycle excess earnings measurement method" (GB/T29188-2012), and the relevant national standards such as brand evaluation and related industry application guidelines, etc., and independently evaluated and scored the enterprise material data, and finally obtained the brand intensity coefficient and brand value.