Burberry Is Amazed By Dreamworks Scarf.
In the luxury industry, the old British Burberry is the leader of digital marketing, and it always brings surprises. On Monday, Burberry jointly launched DreamWorks Animation (DreamWorks Animation Company) and launched a marketing blockbuster with customers in London's Piccadilly Circus Plaza (Piccadilly Circus).
Using the latest technology of DreamWorks, Nova media visualization platform, customers who come to and from the Plaza can customize their Burberry scarves and enjoy their customized results on the arc-shaped screens on the square.
The promo allows a maximum of 5 users to participate in customization at the same time with mobile phones. The scarves on the screen will also float along with the movement of mobile phones.
Customers can buy this custom scarf through two different channels: Burberry's official website, or near the Burberry flagship store located in Regent Street (Regent Street).
DreamWorks Animation CEO Jeffrey Katzenberg said: "I am very pleased to work with Burberry to help them launch such an innovative experience, allowing customers to customize themselves through visual ways.
scarf
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DreamWorks Animation chief technology officer, Nova CEO Lincoln Wallen said that the technology of making 3-D movie combined with cloud platform is ideal for Burberry and consumer digital interaction experience.
The activity will start at 10 a.m. local time on December 14th and will last until December 31st, 24 hours a day.
CEO and creative director of Burberry
Christopher Bailey
Said: "DreamWorks Animation has been constantly exploring the potential of digital animation, and we are looking forward to the audience's response to this cooperation."
Just last month, Burberry joined Google (Google) and launched the "The Burberry Booth" campaign at Regent Street flagship store through real-time.
Video clips
Technology, customers can participate in the Burberry Christmas promotional blockbuster, together with Naomi Campbell, Sir Elton John, James Corden and Rosie Huntington-Whiteley and other stars, incarnate the advertising protagonist, personally deduce advertising blockbuster.
Activities will continue until December 24th.
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