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    Gocstudio Has Played A New Trick Again. What Is It Going To Do?

    2015/12/19 19:53:00 21

    GocstudioBuy And SellBrand Strategy

    Recently, there was a female sporting goods shop in Seattle, playing with new tricks.

    After buying and buying, a buyer can do yoga on the spot.

    And the design of the women's sporting goods shop is precisely

    Design circle

    There is a famous design firm, GoCstudio.

    It has to be said that GoCstudio has made this sporting goods store successful without having to pay too much attention to perfect the "real name system".

    After all, after buying and buying, you can experience it free of charge.

    clothing

    Characteristics, but also movement, who does not want to?

    In order to make this area only 58 square meters and located in the small town of University Town, GoCstudio is painstaking.

    GoCstudio thought of putting the shelves on the ceiling.

    Retail space

    Turn to the gym so as to maximize the use of space.

    The store also fixed small holes on the walls of the shelves to make the equipment and tools necessary for fitness or activities besides adjusting the height and density of the shelves.

    Related links:

    The great upheaval in the clothing industry is not just in the luxury sector.

    Recently, Tory Burch, a luxury luxury designer, has been seen to have laid off 100 people at headquarters and is facing a restructuring of its brand.

    Is this the deadline for light luxury brands? WWD quoted people familiar with the matter as saying that this number accounts for 2% of the total employees.

    "Tory Burch needs to be repositioned to maintain its growth momentum."

    The source is like that.

    In the observation of president of Customer Growth Partners, sales of Tory Burch showed a weak trend, believing that the brand's strength was not as strong as before.

    The reason for the analysis is that the brand watches that have been vigorously developed now exceed the peak of development. At the same time, the performance of the brand in handbags is also surpassed by Kate Spade& Co.

    In view of the recent performance of Tory Burch in sports, perfume, watches, Asian businesses and e-commerce, and in September last year, Tory Burch LLC hired Ralph Lauren former CEO, chief operating officer and vice president of Roger Farah as co CEO, and got very good results after the equity replacement this year, Tory Burch was once speculated that there was a listing action.

    However, in the current weak environment of retail trade, the listing of Tory Burch is very slim. At the same time, it is also facing the possibility of corporate restructuring. After layoffs, we can probably see the prospect of light luxury brands in the industry.

    However, with the crazy growth of sports industry, it is also hard to say whether Tory Burch can enter the sports industry to pull the brand out of the low tide.

    Mainly from the millennial generation, loyalty to brands is often very low.


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