Marketing Is A Psychological Battle: Knowing One's Own Knowledge And One's Own Is The Only Way To Fight.

Marketing is a psychological battle. As the saying goes, "know your enemy and know your enemy" can fight a hundred battles. Marketers should fully understand the purchasing psychology of customers, because this is an important factor in marketing.

The customer's psychology of conformity refers to the tendency of customers to unanimously tend to be consistent with the majority of people in the knowledge and behavior of products.

from Customer The main reasons are:

1, the customer's personality. If he is a weak minded and obedient character, his conformity mentality will be very strong.

2, lack of confidence in customer knowledge leads to insufficient confidence.

3, from the perspective of interest, the customer thinks that with the purchase of most people, it will not be possible for most people to make mistakes. Even if they are fooled, they will be fooled together to get a psychological balance.

　　 Preference psychology It is a purchase mentality to satisfy personal special interests and interests. People who have a preference for psychological motivation prefer to buy a brand. This preference is often related to a certain profession, knowledge and interest in life. As a result, the psychological motivation of preference purchase is often more rational, pointing to more stable, with the characteristics of regular and continuous.

Self esteem not only follows the value of goods, but also pursues spiritual elegance. Before buying an action, they hope that his purchase behavior will be welcomed and warmly received by salesmen. It is often the case that some customers enter the shop hopefully, and when they see the face of the sales consultant cold, turn around and go to another shop to buy it.

Hidden psychology, such a psychological person, when shopping is unwilling to be known to others, often adopts "secret action". Once they choose a commodity, and no one else around to watch it, they quickly clinch a deal. This is often the case when young people purchase goods related to sex.

The psychology of misgivings is a kind of shopping psychology motive. They are skeptical about the quality, performance and efficacy of goods in the process of purchasing goods. They are afraid of not using them properly, and they are afraid of being deceived and full of doubts. Therefore, repeatedly Sales Consultant Asking and caring for the after-sale service very much until the doubts in mind are lifted, and then they are willing to pay for it.

Safety psychology, they want to purchase items, must be able to ensure safety, quality and safety can not be any problem. Therefore, we attach great importance to the warranty period of the automobile, whether there is any defect, whether there is leakage or not. After the sales consultant commentary, you can buy it safely.

In the process of purchase, users will produce a series of complex and subtle psychological activities, including some ideas about the quantity and price of commodity transaction. And how to deal with you, how to pay, what kind of contract to contract, and so on, such psychological activities have a decisive impact on the success or failure of business.