Profitable Clothing Stores Have Done These Ten Aspects.

How

First of all, you should choose items for clothing stores, such as you can join children's clothing stores, lovers clothing stores, pet clothing stores, and YISHION clothing stores are more famous. They should not only visit and evaluate clothing store franchisees, but also consider the prospect and success of this project and the chances of success.

The following suggestions are of help to everyone!

Brand clothing store to apply for joining matters needing attention: first, choose the franchising industry.

In recent years, there are a lot of new hot chain industry brands, but many brands disappear suddenly without "fire".

It can be said that

Almost every year to reshuffle the cards, this undoubtedly increases the difficulty of joining the chain entrepreneurs.

Therefore, when joining the industry, we must withstand the test of the market: the chain operation system has been at least 5 years.

Brand clothing store application two points for attention: the higher the franchise requirements, the greater the chance of success.

Joining the chain operation, for those who want to start a business, it is a successful shortcut to omit the trouble of finding no entrepreneurial projects.

According to a survey, 80% of the independent retailers in Japan's retail industry have closed down in the first year, only 8% of those who can hold up to fifth years, while only 20% of chain stores finish their business in the first year, and 77% of the chain stores can survive to fifth years.

But these data do not mean that one hundred percent will succeed after joining.

According to the survey, we must find a competitive chain brand with a certain store opening experience and a number of chain stores with a certain scale or development for at least five years.

Some new affiliate systems are not long enough to develop themselves in the market. They haven't experienced market experience yet. Customers' consumption habits have not yet been formed, which is likely to cause a temporary business boom.

When you choose a disadvantaged chain brand, though you can pay less, you can enjoy less headquarter resources and help. Many things need to be handled by the franchisees themselves, and the competitiveness is naturally weaker.

The competitive chain brand is better because of its better development prospects.

However, we must understand that the more stringent the brands are, the more complete the franchise system and the stronger financial strength and strength are.

Because of this, the more reputable chain enterprises, the more stringent the gatekeepers.

Now many chain enterprises, plus a few years ago, a considerable profit from franchisees, making some emerging chain enterprises and franchisees are more impetuous.

Some entrepreneurs are eager to start their own business. They only listen to some publicity materials of chain enterprises to sign up hastily. Until there is a dispute, it is found that the chain headquarters is smaller than their own storefront, or even an empty shell, which has no ability and experience to solve the problem of stores.

Therefore, it is very necessary to go to headquarters and its franchisees in person and collect first-hand on-site information.

Brand clothing store application for attention four, corporatization operation

Many agents still stay at the level of the self-employed wholesalers. They receive money first hand and deliver goods. Many agents do not know how much they earn in a month, how much they spend, how much goods they have in their hands, or how long they can stay in the age of a couple's shop wholesalers.

If you want to be a successful agent, you should register and set up your own trading company, and set up various departments such as market, finance, warehouse and so on, so as to conduct scientific management and operation.

You have to learn how to manage your inventory with computers. You have to learn how to build a customer management system.

.

Your standardized operation will attract more customers and enable you to win more support from manufacturers.

An agent in Zhejiang set up a special sales company, hired professional managers to manage, and the sales department had dozens of people. The sales volume of a single brand agent was up to about 10000000 a year, equivalent to the total annual turnover of 7 or 8 agents in other regions.

Of course, he became the biggest agent of the brand in the country. He also won the biggest support from the manufacturers. Therefore, his performance has been keeping steady growth for several years.

Brand clothing store application for attention five, firmly control their network.

The sales network of brand clothing stores is a weapon for your survival and development, but manufacturers may be keen on your network.

Remember, we must strictly control our network, improve their loyalty, and let your network always follow you, not with the brand of the manufacturers.

For example, the end of the terminal business can be very clear, whether the network is yours or not.

We must seize the opportunity to let the doorman not only serve the brand you run, but also add your company or your chain store at the right time, and you will accumulate a lot of your brand assets.

Your network is the only bargaining chip you have to negotiate with manufacturers. Don't take it lightly.

Apart from running the brand of your agent, your network is still selling other brands, or even selling the products of your main competitors.

How long is your dealer's stock cycle?

Is your dealer willing to advertise on its own?

As agents, can you answer these questions easily?

Please reflect on your current network control capability.

Brand clothing store application for attention six, keep a certain inventory.

Having a certain stock will not only enable you to better serve the dealer, but also make certain restrictions on the manufacturer. When the manufacturer wants to replace the agent, it will also throw away the mouse, and worry that your stock will impact the market and not dare to do it easily.

Too much inventory is also a risk to you, so learn to maintain a healthy inventory. Most of the warehouses must be good sellers, and deal with your unsalable products in time, or return them to the company.

In this way, you will not have no retreat.

Make full use of your foresight and foresight, and get some best-selling goods before the coming of the peak season. This is an important art of business success.

Brand clothing store application matters needing attention seven.

Self owned store is the image window, and it is also an important tool to understand the market and conduct market research. Successful self operated stores can set up business models for subordinate dealers, provide reference and help you clean up unsalable stocks effectively.

An agent who can't even manage his own shop is not to hope to manage affiliate dealers.

An agent who can't even earn profits from a self run shop should not expect the following distributors to go anywhere.

If you have the ability to put the brand in the most influential shopping malls in the locality, it will be very convincing to dealers and consumers. It will also give your upstream manufacturers great attention and greatly increase your success index.

Brand clothing store application for attention eight, timely publicity itself

In the advertisements you put in your area, you must not forget the additional publicity.

Highly skilled agents are willing to cooperate with manufacturers in the regional operation of advertising, and timely launch their own company to set up their own image.

For example, at the end of the TV commercials, call your company's telephone or leave your company's address in the newspaper advertisement. You will also seize the opportunity to publicize your company's Lulu face in some investment promotion meetings and new product launches organized by the manufacturers.

In this way, you will gradually accumulate a wealth of brand assets.

Brand clothing store application matters needing attention nine, flexible adjustment of business strategy

The market is changing rapidly, requiring sharp sense of smell and decisive action.

Business strategy must closely follow the trend of manufacturers. You must pay close attention to the policy system and market demand changes, and make timely strategic adjustments.

When the brand operation of your agent continues to decline, remind you to brush up on the thirty-six plan of Sun Tzu's art of war.

Don't expect the factory to turn over the day.

Brand clothing store application ten points for attention, timely launch its own brand

To achieve a certain scale, you can consider launching your own brand. Of course, at the beginning, you don't need to set up factories. You can take advantage of the relationship established in the agent process to contact the manufacturers for OEM production. After all, there are many manufacturers that have production capacity now.

At a certain time, you can invest and build factories. There are some successful agents like this in the industry. You can refer to their experience.

If one day, when you are abandoned by the manufacturer, or you abandon the manufacturer, you still have your own brand to do, you can have your own business.

Of course, this is a kind of agent with lofty ideals to consider. It is the highest level of agent development. Of course, the difficulty is relatively large.

To sum up, after choosing a good brand to join, choose a good network mall to release products. Now, if you want to shop in Tmall, the cost of operation is very high. If you go to Taobao, you must compete with tens of millions of Taobao businesses, and you can't even do the laundry. Now Taobao and Tmall need a business license to open a shop. They already do not support personal shops. Although they are famous, but many stores, many sellers are struggling to survive. Now where do they open the store best?

The takeaway snack net has provided a free platform Shop Street Mall for individuals and businesses, but there are restrictions on the number of places.

Home, food, 3C auto parts, fruit, daily necessities and so on. The quality and price concessions will be passed first.

And takeaway snack nets combined with Tencent, Phoenix, Sohu, mobile phone news, put a lot of advertising, early free for the majority of businesses to promote products and brands.

The purpose of the takeaway snack net is to let people feel free to buy online, buy the best quality goods, let the seller make the real money, make the good brand better development, make more money, let more people spend less money, buy the best quality products.