How Do You Play Double 11 Black Five? How Do You See The Double 12?

Double 11, black five craze just passed, and chopped hand Festival.

Quietly, consumers can chop down.

Recently, Alipay and word of mouth announced that this year will invest 1 billion to continue the line of "double 12", a battle.

Each has its own bustle, cross-border import of electricity providers, after experiencing double 11 and black five like locusts crossing the mop up, this year double 12 Tmall international took the lead, suning.com, NetEase koala, Shun Feng Hai Tao joined the war, and some new players joined the melee.

It is worth noting that compared to double 11 and black five, the gunpowder of double 12 battlefields has a lot of flavor, and each of them is slightly weaker in the aspect of development.

In this case, can double 12 continue the grand occasion of double 11 and black five?

Importing electricity providers to fight double 12, is it cheaper to play than double 11 or black five?

Sales promotion tool: low price

As far as promotion is concerned, discount is the main theme that will never change.

The double 12 Tmall international opened the overseas grand ceremony, the beauty, mother and baby and other fine products began to pre-sale, one dollar kill the large amount of cash coupons, full range of activities, significantly smaller.

Feng Xi Hai Tao is the banner of directly offering the sea bottom price to the end.

It is understood that Feng Xi Hai Tao has released a preheating interface, launched a double 12 period can be used to reduce the coupons, at the bottom of its activity page has already announced a number of coupons can be used for single products.

In addition, the new first single bag to grab the price of cabbage, 1 fold up the next blow the award and other activities are also popular debut.

At that time, there will be a lot of annual naked price products appearing, and the real realization of the "Hui" double 12.

The world's top quality products also launched twelve days of super long base price concessions, Europe, America, Japan and South Korea imported over 15 countries bonded, covering such as mother and baby, beauty makeup protection.

Products of other categories participate in big promotion.

Live video live

In fact, as the first electronic platform to launch Hai Tao video live broadcast, it is clear that the company has a voice in this field.

During the double 11, it won the attention by video live broadcast.

After the black five say no, the main energy of the company is placed in double 12, and the main player is the video live broadcast, and the promotion means are combined with the video live broadcast.

In addition to price cuts, the company also wants to give users the sense of reality brought by live streaming, and to take the opportunity to do educational video shopping.

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Online National Pavilion helps double 12

Suning.com launched the New Zealand Pavilion to help double 12.

According to Suning, new brands such as angel, Newell, Maluca and so on are now in large numbers in suning.com. There are more than 100 SKU products for consumers.

Before that, suning.com just launched the Taiwan Pavilion.

The importing electricity supplier said that the end of the year was too busy and happy.

King, a Korean cosmetics seller in Guangzhou, told Hugo net that for the sellers, the end of the year is the best time to choose the best results. Participating in sales promotion can also win huge user traffic, but at the same time, it is also facing great pressure. In short, it is painful and happy.

"A promotional activity, often in the early stage should be well prepared, including pre stocking, price setting, after-sale arrangements, etc., activities are easy to make mistakes.

It is very easy to backfire in one aspect of sales promotion.

At the same time, he also mentioned frequent.

It is easy to bring "fatigue" to consumers. He reminds sellers to know how to sell staggering peaks.

Indeed, in the double 12 medium and small edition, it was also discovered that there was no double 12 activity in the official website of the ocean terminal, which started directly on Christmas special.

Cloud monkey global purchase does not plan to blend double 12, ready to prepare for the anniversary.

Consumer spending is weak and consumers can't buy it?

At the end of the year, the wave of online shopping did not rise again. Double 11 spent an unprecedented 91 billion 200 million yuan, and black five consumption remained strong. For the next two 12, it was a leak or onlookers.

According to a survey conducted by the labor daily, 63.14% of respondents made it clear that double 12 would not buy anymore.

Xiaobian also launched a discussion on "double 12 but not chopping hands" in a sea group.

According to feedback from group friends, although double 11 and black five have bought a lot, double 12 has the right product or will continue to buy it.

There were also friends who were hurt by double 11 and did not want to continue.

Liu Yuan from Hefei told us that in fact, compared to double 11 and black five, the promotion rate of double 12 is not so great.

And these sales promotion days are linked together, and all of them should be bought.

She reflected that the attention of her side to double 12 has also declined significantly.

"It may still go up and see, after all, as a chopping hand party.

But whether to buy it or not? "

She said.

Another Ms. Lin from Xiamen indicated that she had made a good list for purchase.