Zara Will Install Ipad Shopping Style In The Fitting Room, The More You Play, The More You Will Play.

With the development of network technology, online and offline connections are becoming more and more closely related, and the major fashion brands cater to the consumption needs of today's shoppers, combining online shopping with traditional retailing to launch various high-tech fitting and shopping experiences.

Like Spain's fast fashion brand Zara recently announced that it will install iPad in fitting rooms to help consumers quickly select the products they want.

In the next few years, online

The integration with traditional retail will be more closely integrated with the retail value chain and all kinds of resources so as to realize the true and perfect combination of online and offline experience.

According to foreign media sources, the creative experience will allow consumers to scan their products to the iPad and pick out different sizes or colors. If they want to change their minds, they can ask the shop assistants to bring them a single product.

Before other countries launch, Inditex group will test the plan in one of Spain's largest stores.

Zara's biggest competitor, H&M, tried a different method last year. But it also combines online shopping with traditional retail. H&M will set up cashiers and sales consultants in the fitting room to prevent customers from queuing up at checkout.

In December 2014, fashion brand Rebecca Minkoff jointly launched a consumer experience that combines online and physical shopping with eBay, making it more intelligent for offline retail businesses.

The brand is equipped with "Smart Mirror" with a touch screen function in the fitting room. Consumers can browse through the mirror to see all the products in the shop, add all interested items to the trial list and submit the application for trial application. After receiving the application, the guide will put the clothes in the fitting room.

When you try it on, you can pay in Paypal directly through the mirror. If you don't want to buy it, the clothes you tried before will be kept in your account, and later it will be suitable for buying again.

In November this year, Ralph Lauren, an American fashion brand, joined hands with Oak Labs to launch an interactive interactive fitting room for interactive touch mirrors to enhance consumers' shopping experience.

The Oak fitting room is an interactive touch mirror created by Oak Labs, a technology start-up company. It provides advanced technology for offline retail, and consumers can touch the mirror to request different sizes of corresponding products or seek assistance from the assistant.

For example, if a shopper is in

He tried out three pieces and bought one of them. Then he could understand the rest of the products by linking text and order from the touchscreen desktop.

When using the Oak interactive dressing room,

You can also plate the content into five other languages, including Italian, Portuguese, Spanish, Mandarin and Japanese.

This means that consumers can visit New York's content from Brazil and identify the content in Portuguese, so as to apply for additional single products in a touch mirror.

It can also respond to their terminals in English, and the responses will be automatically plated into Portuguese.

Similarly, Japan's fast fashion brand UNIQLO introduced a smart clothing selection system called Umood in Australia, which can recommend clothing styles and colors according to customers' emotions.

When using the Umood system, consumers need to bring sensors like headphones, then face the big screen, and let the sensors analyze the emotions in the brain waves during the process of playing video. Then the system will select the corresponding UT series for consumers according to the analysis.

According to relevant information, UNIQLO has no plans to launch Umood smart clothing selection system in global stores.

The Memomi company from Silicon Valley has launched the virtual fitting mirror MemoryMirror, which has video capture, 360 degree viewing and fitting effect and social sharing function.

At present, Neiman Marcus, a luxury department store in the US, has been put into use in California.

Memomi has designed a virtual fitting mirror for its design.

MemoryMirror fitting mirror is to show the effect of wearing 360 degrees, and you can also freely choose your favorite color to see the fitting effect.