Vegetable Hundred Electricity Providers Borrow Electricity Providers To Achieve Extended Brand

As we all know, Beijing vegetable hundred online is a brand old, annual sales of over 10 billion old brand gold.

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Why did the vegetable business with outstanding achievements make huge investments to expand the online market?

Dong Zhenbang introduced

The first is to promote brand promotion by using online platform; secondly, to attract more young consumer groups through online and offline product differentiation, and to cultivate their habit of buying accessories online; third, we hope to develop a road of electric business with vegetable characteristics.

"Online e-commerce platform can open up the national market, so that more foreign customers can enjoy the products and services of vegetable dishes, and can also make fast-growing vegetable brands grow fast."

Dong Zhenbang said that this year's "double 11" vegetable hundred online orders in non Beijing area accounted for 51.5% of the total number of orders, covering the whole country.

The strategic objectives of the electricity supplier company are becoming clearer.

As a main retail enterprise of gold and jewelry, most of the retail businesses have different modes of outsourcing. In July 2014, when Beijing vegetable hundred invested in the establishment of an e-commerce subsidiary, the latter had independent personnel rights, pricing power and procurement rights.

Members of CAI Bai electric company recruit professionals from outside, and the other part voluntarily enroll and select from the inside of the vegetable jewelry, but the old staff must cancel the original labor contract with the vegetable hundred jewelry company before joining the vegetable business team.

At present, the team has developed from 15 to 28, and 70% to 90, with an average age of 25.

In the face of this young team, the company has given full support, not only in quality control and distribution, but also in personnel and venues.

The support of vegetable 100 company is the cornerstone of the rapid growth of the electricity supplier team.

In an exclusive interview with reporters, he said that the establishment of Beijing Caishikou department store was not only a simple move to the online mode of vegetable 100 line, but also a vegetable supplier.

As an important step in the development of diversified and multi-channel collectivization, the vegetable business strategy is to achieve brand extension, market extension and channel extension through e-commerce.

Wang Chunli, general manager of Beijing vegetable hundred jewelry, said that Cai Bai electric business is not only simply putting some products on sale in the electronic business platform, but also promoting the brand in the whole country, and truly realizing the full channel sales and the whole category management.

According to Dong Zhenbang, last year, "double 11" went to Tmall, and the other side did not know that the vegetable brand was ranked only in 30 place. Tmall was at the same time trying to make the vegetable 100 take part in the test. The result exceeded the expectation of eighth small category, and Fourteenth of the whole category of gold jewelry.

In 2014, "double 11" day, vegetable hundred sold 6 million 700 thousand yuan in Tmall and Jingdong electronic business platform, finally finished 28 million yuan by the end of the year.

"This year has not stopped the pace of change.

According to the rules of Tmall platform and the positioning of the vegetable brand, the sales level of last year was completed in the first quarter of this year, and sales of 50 million yuan were completed in half a year, and one hundred million sales were completed in November 11th this year, with a breakthrough of 100 million yuan a year, reaching 150 million yuan.

However, these figures are quite large, but they are very small in the sales of the whole dish group.

Dong Zhenbang said that now the traditional retail enterprises are involved in the electricity supplier, and the enterprises are still exploring the stage of "the relationship between the electricity supplier and the traditional business operation". At the present stage, the electricity supplier is only a supplement to the traditional retail business.

In this regard, the strategic thinking of CAI Bai's leading group has accelerated the rapid growth of vegetable business, and has become a highlight of the industry.