Physical Electricity Providers Borrow Each Other, What Will Be The Future Market?

Under the influence of economic globalization and the Internet era, there are profound changes in business management mode, market operation mode and consumption mode.

Trade and circulation industry presents the following ten new trends.

First, traditional department stores change from simple selling point to commercial complex.

With the quickening of pace of life and the diversification of consumers and the demand for entertainment, the single department stores are becoming less crowded. Only by changing to a commercial complex that combines shopping, dining, entertainment, leisure, entertainment, accommodation, fitness and other functions, can commercial agglomeration effect be formed, saving consumers' time and energy and attracting more customers to patronize.

Business facilities and service stores with a single function and fragmented layout are becoming more and more difficult to survive.

Two, traditional supermarkets change from packaging products to fresh products.

In the past, the main products of supermarkets were daily chemical products, snacks, drinks, condiments and other "packaging" products.

With the increasingly fierce market competition, the level and attractiveness of supermarkets are increasingly reflected in fresh and characteristic varieties.

First, there are fresh characteristics, only the flow of people and the viscosity of repeat customers.

According to statistics, after the establishment of fresh food department by Wan Kelong, its passenger traffic increased by about 20% compared with the same period last year, while sales increased by about 40%; and two, the revenue was high.

The gross profit rate of fresh food is far higher than that of packaged goods; three, fresh food can extend the industrial chain of supermarkets.

Through the construction of fresh food distribution centers and the processing or development of licensed products for fresh products, the added value of commodities can be increased.

As of last year, Wuming fresh area accounted for more than 40% of the store area.

Yonghui supermarket, which has been growing in net income for nearly three years, has directly put forward the "Yonghui mode", which is mainly based on fresh agricultural products, supplemented by food products and clothing as its core competitiveness, and has set up local special products counters.

Three is the wholesale market from "small and specialized" to large-scale and comprehensive pformation.

With the continuous development of the industrial economy and the rapid expansion of the total amount of commodity circulation, the small, specialized and scattered specialized market in the inner circle of the city has reduced the competitiveness of the business owners because it is difficult to match the logistics and storage.

The wholesale market must be pformed and upgraded to large-scale agglomeration areas in the outer ring of the city, integrating with the Internet, big data, big logistics and large warehouses, forming a comprehensive service base that includes exhibition, distribution and warehousing, informatization, unified settlement, financing and insurance.

At the same time, the wholesale market, on the one hand, extends to the field of production and integrates with farmers, production bases, processing enterprises, storage, preservation, pportation and other links to realize the integration of forward circulation. On the other hand, it extends to the consumption field and integrates wholesale, auction, retail, direct selling, pportation and other links to achieve the integration of backward flow.

Through the customs, inspection and quarantine, taxation and other related departments, the wholesale market cluster area is settled. The commodities in the market can be directly exported, so as to achieve one-stop purchase and export, promote the integration of domestic and foreign trade, and meet the needs of producers and consumers with the highest circulation efficiency and the lowest circulation cost.

Four is the real economy and e-commerce to rely on each other and rely on each other to change.

Electronic commerce divides the department stores selling thousands of commodities into thousands of online stores located in different spaces. The salesperson becomes a courier and the cashier becomes a net bank account.

Traditional entity enterprises can only reduce the cost and expand the market by making use of the advantages of electronic commerce across time and space, wide audience and fewer links.

Just like the counter that was dismantled from customers in the 80s of last century, the counter that is segregated from the Internet is now being dismantled.

At the same time, efficient.

It's just wings. If there are no products, entities can't fly.

Eventually, if the entities do not go online, or online companies do not have their own products, they will be eliminated by the market.

The five is the pformation of the level of circulation to direct direct supply.

In the past, imports of cosmetics, cars, bags and other product channels were the pyramids of the general agent in the Asia Pacific region, the general agent of China, the general agent of Southern China district and the general agent of the province.

Due to the development of e-commerce, especially cross-border electricity providers, the expansion of supply channels, consumers are becoming more rational, information is becoming more and more symmetrical and pparent, and consumer rights are playing a leading role.

Through flat marketing channels, streamlining circulation links and responding to consumer demand quickly and producing customized products that meet the needs of the market have become the core competitiveness of enterprises.

The six is the pformation of market information asymmetry to public information platform service.

In the past, the market system was imperfect and the degree of openness was low.

Buyers and sellers of eight immortals cross the sea.

A market disadvantage party breaks or uses market information asymmetry to gain profits by pulling ties and Backdoors.

With the pformation of seller's market to buyer's market, information technology is improved, and large data, intelligence and other means are used to form a more diversified, pparent and convenient public information platform, reducing paction costs, standardizing market order and improving.

To promote cooperation between upstream and downstream, break down trade barriers and speed up resource integration is an inevitable choice to represent the interests of buyers and sellers.

The seven is the shift from producer pricing to international market competition.

When the market becomes more closed, the more tight the product is, the more initiative the price will be controlled by the producer.

With the development of economic globalization and China's continuous integration of international markets, the scope of supply and demand of products has become the world market. Our own products are not priced by us.

Cotton in the United States and Pakistan has been affected. The cotton prices in the Chinese market have gone up. Brazil and Argentina have gained a lot of soybeans and corn, and the soybean and corn in the Chinese market have gone down.

This is especially true in the consumer goods market.

The government's determination of protective price can only create greater profits and opportunities for smuggling and imports.

If we want to take advantage of price, we must strive for high efficiency and low cost with comparative advantages.

The eight is the pformation from product marketing to brand marketing.

Today, with the prosperity of the market economy, the marketing environment of enterprises is facing a series of changes. The substitution of products is increasing and the competition is enhanced.

In the past, prices were sold and things sold. Now it's brand recognition, followed by price.

The product is not centered on the brand, but even the daily wood, rice, oil and salt.

The nine is to decide on sales from production.

Production pformation.

As China's economy has developed from a shortage, what market has been produced in the past for sale?

The factory does everything from raw materials to finished products, big and complete, small and complete, regardless of cost.

Under the background of economic globalization, it is not only possible but also vital for enterprises to squeeze costs to expand profits.

Through core competence such as channel construction, brand building and technological innovation, brand players maintain core brand and consumer demand, integrate value chain, industrial chain and logistics chain all over the world, and seek the lowest cost division of production distribution in the world to suck it up, making production become the appendage of brand sales.

Ten is the restaurant industry from monomer store to chain scale expansion pformation.

The changes in the catering market have changed the catering business mode, and the luxury hotels have almost disappeared, while popular chain brand marketing catering is in the ascendant.

Unified image, unified cuisine, standardized management and scale procurement have accelerated the speed of enterprise capital pfer and expanded the market coverage.

One shop is successful, one shop replicates.

The division of labor is also more detailed. Stable raw material suppliers provide uniform, hygienic, high-quality and safe raw materials for catering chain enterprises, and even have unified service enterprise arrangements in washing processes, washing dishes, garnish and other refining processes.

Chain operation promotes the catering industry to take root in the public and shows vigorous vitality.