Electronic Commerce Festival Promotions Frequent News Report Beijing Department Store Competing To Open "Christmas Mode"

The sales promotion of electronic commerce is frequent, and the department stores are also unwilling to show their weakness.

This year's "Christmas mode" includes not only big sales discounts and colorful experience activities, but also a lot.

It also integrated into the positive Christmas culture and created a strong festive atmosphere.

Hu Ping, Minister of logistics management of Cui Wei Department, told reporters that from 2013 to 2015, the market of department stores was shrinking and the pressure of department stores increased. Therefore, we hope to grasp various festivals to promote sales activities.

When it comes to this year's Christmas promotion plan, Hu Ping said that Cui Wei Department stores are more abundant in promotional forms than in previous years, such as the addition of festival activities such as fragrance Festival and customer experience activities.

A department store staff also told reporters that over the past two years, people in shopping malls have seen more movies and fewer people shopping, so shopping malls also pay more attention to Christmas, new year, festival and other promotional activities, because these festivals are usually the peak sales season.

In the interview, reporters learned that this year many

The Christmas marketing cycle has been extended from early December to the end of the month.

Since November 30th, Beijing SKP shopping center has launched the "full exchange ceremony" and other activities. The "warm Christmas season" of the overseas Chinese shopping center has continued from November 20th to January 3rd of next year.

Ms. Zhang, who is shopping for clothes in the shopping mall, told reporters that she hoped that the longer the cycle would be, the better it would be, because she rarely buys clothes online, and she would buy winter clothes for herself and her husband every year on Christmas promotion.

Some brand stores are even more urgent than department stores.

Activities.

Reporters in Chaoyang Joy City see, L'OCCITANE, SWAROVSKI and other European and American brands pay more attention to Christmas promotion than domestic brands, shop front door has a promotional advertising billboard.

Chaoyang Yuecheng related staff told reporters that the shops in the shopping mall as a whole before the Christmas decoration before the "move".

Experience activities are rich. "This year, we attach great importance to the interaction with consumers, increasing customer experience and participation."

Hu Ping introduced to our reporter, "for example, Santa Claus will be driving a reindeer vehicle in a store in a specific time to distribute Christmas gifts to everyone."

Beijing SKP shopping center staff also told reporters: "on Christmas Eve and Christmas, Santa Claus will bring a Christmas girl to the customer a Chr (34) sweet surprise Chr (34)."

These experience activities are more popular than ever, attracting consumers to participate, increasing customer experience and interaction, so that adults and children can feel the joy of the festival together.

It is worth mentioning that the warm, traditional Christmas market has also been moved to the shopping mall, not only with all kinds of Christmas delicacies, but also to feast their eyes on the Christmas ornaments of various countries, and to move home Christmas trees designed with their families.

In addition, the market can also customize Christmas cakes and make Christmas manicure.

In the Christmas market of SKP shopping center in Beijing, the reporter saw a family of three, while father and mother took pictures of children while picking Christmas garlands.

They told reporters that children liked Christmas very much and they arranged their homes every year, so they came to the market to pick decorations.

Qiao Fu lawn not only launched the Christmas market, but also built a Christmas Park specially, and brought the performance to the park, including children ballet, sky blue Choir and other singing and dancing activities. Customers can also meet lovely Gingerbread little people in the Christmas park at any time.

Businessmen create a festival atmosphere. "We pay more attention to the creation of Christmas atmosphere and the packaging of Christmas products."

Li Liancheng, director of the planning department of Yintai department store, told reporters that in the front square of the department store there will be landscaping of ice lantern castle and ice and snow maze. The scale of the landscaping is larger than that of previous years, and the cost is also more.

"We hope to create a Christmas atmosphere to attract more customers, and hope that our scenery on the square can become a landscape of the surrounding community."

The Christmas scene in department stores has always been a big attraction for Christmas. This year, businessmen are obviously more attentive to the scenery.

Reporters visited East Xintiandi, Beijing SKP shopping center, blue harbor, world trade scale, Sanlitun Taigu, Joy City and other shopping malls found that there are Christmas scenes in front of the mall, including Christmas trees, Santa Claus, reindeer, snowmen and castles, attracting many tourists to stop filming.

A red double decker bus and subway station sign with features in the UK is located in front of the gate of Taigu, Sanlitun. A young lady photographed at the scene told reporters that these scenes remind her of Christmas in England a few years ago.