Chinese Consumers: Wear Alipay With Uniformed Phone In Apple UNIQLO

Japan economic news launched a major city in 6 major Asian countries.

Survey of products and services in five related fields: fast fashion, car, smart phone and network service.

The survey involved 300 residents aged 16~59 years living in China (Beijing, Shanghai), India (Delhi, Mumbai), Indonesia (Jakarta), Thailand (Bangkok), Vietnam (Hanoi) and Philippines (Manila).

The survey involved 104 brands in 5 areas. The survey period was from mid October to early November.

Reported that in the automotive sector, BMW and other 3 German companies occupy a dominant position.

Italy's Gucci topped the list.

Among the Asian brands, only Samsung Electronics in Korea and UNIQLO in Japan are at the edge of smart phones and fast fashion.

Under the background that Asian consumption is considered to be slowing down, European and American brands have maintained a dominant position by impressing consumers' "longing" and "high sense".

Chinese consumers most want to buy Chanel.

The survey included the first survey of luxury brands, and Gucci won the "most wanted brand" and "once bought brand" first in the field.

Gucci has greatly increased the number of stores based on China. In its 3 billion 500 million euro sales in 2014, Asia Pacific accounted for 36% of the total sales volume except Japan.

In China, Chanel has become the luxury brand that consumers most want to buy. The brand has entered the Chinese market as well as Gucci for many years.

In March this year, Chanel stores in China reduced the price of some classic handbags by 20%, and the low price strategy attracted a large number of Chinese consumers.

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UNIQLO takes the lead in China's fast fashion industry

Like the last survey, Spain's ZARA is the most popular brand in the fast fashion industry.

Sweden's brand H&M ranks second in a weak margin.

UNIQLO replaces third, and continues to lead the fast fashion market in China and Thailand.

The fast retailing group operating "UNIQLO" has set up 100 stores in China every year, and the total number of stores in China will reach more than 400.

UNIQLO's positive opening up situation has raised brand awareness and improved brand competitiveness.

Alipay

Chinese Market

In terms of Internet related services, e-commerce related services are more powerful.

The first place in the consumer's "most wanted service" is Amazon in the US.

Alibaba, China's largest electricity supplier, ranks sixth in the overall position, but in the Chinese market, Alipay ranks first among consumers.

Apart from supporting the backbone of e-commerce, Alipay itself has been widely popularized as a means of payment. In China, more than 9 of consumers have used the service, and Alipay has overwhelmingly supported it.

Nikkei

Six countries want to buy brand names

Premium brand fast fashion car smart phone network related services integrated first Italy Gucci Spain ZARA Germany BMW America Apple Amazon second France Chanel Sweden H&M Germany Audi South Korea SamSung American Google Third French Louis Weedon UNIQLO Germany Benz SONY USA Facebook

The first Chinese Chanel UNIQLO, Audi, apple, China, Alipay, India, Gucci, Spain, MANGO, BMW, apple, Instagram, Indonesia, France, Hermes, ZARA, BMW, apple, Amazon, Thailand, UNIQLO, apple, USA, eBay, Vietnam, ZARA, apple, Philippines, Louis Vuitton, ZARA, apple and Amazon.