Burberry Discount, But Also Hongkong Is Too Weak.

Recently, after the launch of Prada and Gucci (Prada) in the "black five" period, the British luxury brand Burberry also launched a price promotions in Hongkong.

At the end of November, Burberry launched its annual Christmas promotion.

Up to forty percent off, and the recent discount increased to half off.

Discount on brands.

Bo Boli customer service said that the reduction is mainly for festival promotion, not special promotion.

Previously, in order to reduce costs.

Burberry also reduced the size of Hongkong stores, making it difficult to guarantee this.

Not related to the extremely weak Hongkong market.

A Hongkong store employee revealed that about 10 handbags and some accessories were being discounted.

"Since I started working here, I have never seen such a big discount," she said.

The biggest discount was 30 percent off.

More than discount stores, and some handbags in the official website of the brand began to sell at a lower discount rate.

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In January of this year, Gucci, who was eager to achieve the road of rejuvenation, finally sent the new director, Alessandro Michele, to take up the post.

This brand, which is generally regarded as an old and innovative brand in the fashion industry, has been effective under the leadership of the new director.

In his efforts to turn the tide, Gucci, which has no vitality in fashion, has finally got rid of its consistently unsatisfactory performance in design and sales.

The new director has won the honor of the best international designer at the British Fashion Awards just now. In the short ten months, we also saw the vitality of the brand from the Gucci show. From the kangaroo fur to the house shoes, from the ink green to the wine red printed suit, the design of Michele is full of people.

However, the industry believes that, despite the initial success of the revival of Gucci, the news that the Gucci stores will soon shrink and group earnings show that as the revenue source of Kai Yun group's 1/3, the Gucci brand still has a 0.4 decline in the third quarter.

However, despite this, Gucci's appointment of Alessandro Michele is still a very risky investment, and the current sales situation will probably offset some of the risk.

Moreover, from the earnings report, the Alessandro Michele series has achieved a very good sales situation. The company CEO said, "the whole series of original price sales have been very impressive, and the discount will not cause significant sales changes. I intend to extend the full price sale time. And next, the challenge of Alessandro Michele and me is to continue to innovate, create new opportunities, face risks and challenges."

For this speech, Alessandro Michele said, "it is their courage and foresight to hire such an unknown designer."

Now, Gucci, who doesn't plan to play safety card, is ready to start the road of revival.