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    "Made In China" Has Received Foreign Media'S Affirmation That Brand Quality Is Trustworthy.

    2015/12/28 19:52:00 41

    China'S ManufacturingQuality And Brand Strategy

    From clothing and household appliances to mobile phones, facts are proving that Chinese goods are now as durable as Japanese made products, and are almost as accurate as those produced by high-tech centers such as Taiwan.

    Reported that Japan produced toys in the 60s of last century, but in the 80s of last century, it turned to manufacture energy efficient cars and consumer electronics products. China is eliminating the quality gap in the same way.

    This new advantage is beginning to have an impact on the vibrant economies of Asia.

    You can ask John Yan, manager of a technology manufacturing company in Taipei, about the quality of mainland China.

    His voice became low, and he said, "to tell you the truth."

    The local meaning is "yes, we are in trouble."

    Yan said that the days of easily surpassing the mainland in the "confrontation" product quality confrontation were over.

    Ndevr, a company that manufactures flash drives and data storage cards, says: "they have more resources, more manpower and greater market share.

    There is no doubt about that. You can see that. "

      

    Garment manufacturer

    Li Guoquan, head of TAL group in Hongkong, said that the employees and managers of two Chinese factories in the group were higher educated and faster learning than the group's factories in Malaysia, Vietnam and Indonesia.

    Li Guoquan said: "every time we change the style, efficiency decreases, because the workers must learn to adapt."

    Chinese sewing is very good and fast.

    Reported that, like other East Asian countries, China began to export when its domestic market was not yet fully developed.

    In the face of the consistent global demand for quality, the factory had to improve itself and successfully surpassed countries such as India, which initially sold their products to their markets.

    China's overseas investment increased from billions of dollars in 2006 to 102 billion 900 million dollars last year.

    "No one cares about Chinese brands or foreign brands," said Zhao Xiande, a professor at Shanghai China Europe International Business School.

    Anyhow, they are all made in China. There is no obvious difference in quality. "

    Taiwan businessmen are now exploring niche product lines or ways of cooperating with mainland enterprises.

    This may mean paying more attention to high-end cloud computing systems, or focusing on the hardware that the mainland lacks.

    In South Korea, McKinsey consulting, a management consultancy, recommended in a report in 2010: "South Korea should now reconsider its thinking mode and consider establishing a cooperative relationship with China, rather than treating China as a inferior partner."

    The report said that ahead of China is an endless competition.

    Taiwan manufacturers' crown materials Polytron Technologies Inc has been developing a very thin cellphone membrane for mainland Chinese manufacturers over the past eight years.

    Its price is 1/5 of the similar products produced by the strongest competitor in Japan.

    The company is working with a mainland contractor. The company leaders can see that the quality of the products in the mainland factory is improving.

    Therefore, Taiwanese now believe that they must make adjustments soon.

    Reported that the chief executive officer of crown products

    Ye Si Tao

    "Generally speaking, Taiwanese will say that we are better than the mainland, but as far as I can see, this is not true. In some cases, the quality of the mainland is better."

    The quality of products in mainland China has been improved. This is becoming a consensus in Taiwan.

    Andrew Cai, an economist at KGI securities company in Taipei, said: "in recent years, the attention and market share of mainland brands have been improved.

    Taiwan's brand has lost some market share, which is undoubtedly the impact of the mainland. "

    Reported that behind this change, in order to

    export market

    China's manufacturers are under great pressure to compete and attract domestic buyers.

    Analysts say the most common factor in stimulating quality is learning from outside.

    Chinese enterprises have improved through reverse engineering and imitation of foreign machines.

    This is often achieved through the establishment of joint ventures with foreign companies, and the knowledge and technology of foreign enterprises can be adjusted.

    Take Galanz, the world's largest manufacturer of microwave ovens, for example.

    The founder of the company bought a product design from Japan in 1990 and began to produce a microwave oven.

    Not long after, he persuaded foreign brands to set up production lines in his factory to make use of the advantages of cheap labor in China.

    Galanz engineers observe how foreign companies do things and follow their example. Soon the company produced microwave ovens for foreign brands.

    It is reported that technology pfer is often mandatory in joint ventures.

    The Chinese government has been insisting that nuclear power plant manufacturers such as Westinghouse or France power share their technology in exchange for Chinese contracts.

    Engineers use this as the basis for their own technology. Now China is selling nuclear power plants to the United Kingdom.


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