Ali Added 200 Employees To Fight Full-Time

In recent years, the problem of counterfeit goods has always been a top priority problem. Enterprises can only find problems in counterfeiting products, and report the goods to the regulatory authorities without getting to the real problem.

This process is time-consuming and laborious, but the result may be

The whole enterprise retired.

In other words, simply relying on e-commerce fraud is only temporary solution, can not cure.

According to media reports, the AQSIQ signed a quality pledge with the Alibaba, Jingdong, Suning and No. 1 stores on 4 large scale e-commerce platforms in December 28th, and agreed that the two sides should collaborate to disclose information on quality assurance and law enforcement inspection results, so as to jointly promote the commitment of product quality.

On the same day, Ali also announced that it will add 200 additional staff to cooperate with relevant government departments to fight against counterfeiting.

The abuse of fake electricity suppliers, as Ma Yun said, has fundamentally hurt Chinese manufacturing.

"OEM" production and counterfeiting of low quality have almost become the labels of Chinese made after going out.

With the global layout of the domestic e-commerce platform represented by Ali, the online shopping fake has caused a strong rebound in the United States and other places.

In the first two days, there was also news that an entity sold in Shanghai for 23 years, advertised in New York Times, said that e-commerce was flooded with counterfeit goods, which allowed traditional shopping centres to lose business opportunities and called for boycott online shopping.

Earlier this month,

Announcing that Apple's former legal counsel, Matthew Bashir (Matthew Bassiur), is the vice president and global intellectual property director of the group, which was interpreted by the media as a signal for Ali to continue to crack down on counterfeiting, but it also shows that the electricity supplier's counterfeiting is far away. If it does not fight against fraud, it will not only damage the reputation of the electricity supplier, but also nibble up the trust of consumers.

In fact, fair trade, value for money and old age are not only the traditional way of business, but also the most basic business ethics in modern society.

No matter how the channel of operation changes, whether or not the sales platform is a physical store or virtual space, this will not change. It should be the value shared by all parties concerned.

Fake goods are unpopular, and counterfeiting is dependent on the trend of the times.

However, it is far from enough to rely solely on the terminal channel of the electricity supplier from production to sale.

Take WAL-MART, one of the largest physical stores in the world, as an example. Every year, the company needs to spend huge manpower and financial resources on the screening of suppliers to prevent fakes from inferior products. Even so, they often get stuck in fakes.

In fact, e-commerce and business entities are teammates rather than enemies. In fact, the New York Times is seeking to boycott business entities, but it is somewhat suspicious of "pig mates".

This union has been a great progress compared to the past.

However, at present, the parties concerned have not yet formed a real consensus in the fight against counterfeiting, and they lack the determination to fight against counterfeiting with the aim of the overall supply chain.

The regulatory authorities still take "sampling inspection" as the main way of work, so it is difficult for the regulatory authorities to really curb the entry of counterfeit goods. Local governments often concurred with a large number of processing workshops and black factories for the sake of GDP and employment considerations. In such a case, enterprises only resort to temporary solutions, but their effectiveness is limited.

Moreover, the process is time-consuming and laborious, but the result may be that the counterfeiting enterprises are going to retreat.

In the final analysis, online shopping fraud should activate the initiative and initiative of the relevant subjects, form a consensus and cooperate with each other, and if only relying on the terminal channel of the supply chain, it will only be twice the result of half the effort.